Retail Focus

SEPTEMBER 5, 2022

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement. Indeed, introducing iGaming-inspired elements could boost engagement on shopping pages and give customers a reason to keep coming back for more.

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Customer Engagement Engagement Form Promotion 130

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. This is how you unlock sales potential unlike ever before.

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Customer Engagement Engagement Tailored Color 96

Inside Retail

OCTOBER 27, 2024

Transparent communication : Include privacy-compliant banners that inform customers of data collection practices, making it easy for them to understand and manage their preferences. Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Mindful Design

AUGUST 14, 2024

Customer engagement is all about creating meaningful connections with your visitors, encouraging them to interact with your brand, and building a sense of loyalty that keeps them coming back. In a dessert shop, this goes beyond just serving delicious treats—it’s about crafting an environment that resonates with your customers.

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Customer Engagement Engagement Shopping Design 66

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Engagement Customer Engagement Social Media Strategy 130

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Are you a product startup looking to take your brand to the next level?

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Customer Engagement Engagement Strategy Social Media 52

Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Engagement Layout Shopping Perspective 130

Inside Retail

SEPTEMBER 7, 2023

Likewise, retailers are expected to increase their investments in this space to enhance customer engagement and reach a wider audience. The post Australia’s social commerce market tipped to top $2.67 billion this year appeared first on Inside Retail.

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Marketing Social Media Customer Engagement Expansion 264

Inside Retail

NOVEMBER 14, 2022

He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customer engagement. Personalisation is a key to engagement.

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

APRIL 10, 2024

According to a survey by Twilio, 51 per cent of brands admitted they struggle, while 46 per cent said they are having difficulty turning data into customer insights.

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Customer Engagement Balance Consumer Engagement 283

Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

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Strategy Customer Engagement Social Media Engagement 243

Inside Retail

DECEMBER 14, 2023

The challenge is striking a balance: an overly robotic chatbot might reduce the level of engagement that companies are seeking. This often frustrated customers, who struggled to ask a question in a way the bot could understand and answer. To combat this, chatbots could be programmed to be more factual and less human-like.

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Engagement Line Pattern Balance 130

Inside Retail

FEBRUARY 15, 2022

Returning customers delivered 71 per cent of the revenue ordering at least three times per year. Higher levels of customer engagement, conversions and user retention followed by the scaling of native iOS and Android apps contributed 5.6 The company is on track to launch its private label skincare line in the fourth quarter.

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Line Planning Customer Engagement Engagement 246

Inside Retail

AUGUST 10, 2022

She has led the business through a period of rapid growth while creating a long-term expansion plan centred around customer engagement. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history. She was ranked first in Inside Retail’s Top 50 People in E-Commerce report.

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Customer Engagement Expansion Engagement Strategy 263

Inside Retail

JANUARY 12, 2023

Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. However, due to social commerce’s targeting capabilities, even typically lower engagement categories (for instance, paper foils and wraps) can find their people. This is something of a holy grail, particularly in FMCG.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

FEBRUARY 8, 2023

Many retailers are using digital technology to invest in experiential retail, to entice people back into stores, where they can engage and entertain them, giving them a reason to stay beyond the time it takes to buy something. This will be the key to success offline in the future. Thinking about going digital?

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Engagement Display Customer Engagement Tailored 233

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. We are seeing many new applications for AI in digital commerce, ranging from enhanced customer service tools, dynamic pricing solutions, task automation and predictive logistics.

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Social Media Tailored Engagement Consumer 288

Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

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Fashion Customer Engagement Strategy Consumer 246

Inside Retail

JANUARY 5, 2023

It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. While she says that customer data will be carefully mined for insights, she believes that NTC’s primary function will be to maximise customer engagement.

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Customer Engagement Engagement Consumer Strategy 244

Inside Retail

JUNE 5, 2022

The brand did this to ensure the online experience was seamless for its new demanding digital customers. So when you look at how digital acceleration is changing the way consumers engage, it essentially comes down to the fact that they’re becoming more careful, and therefore, require brands to earn their trust. About Cheetah Digital.

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Engagement Consumer Customer Engagement Strategy 242

Inside Retail

SEPTEMBER 2, 2024

IR : Can you share some insights into how Ghd engages with its customers to understand their needs and preferences? LD: We conduct extensive research and are consistently engaging with hairdressers and consumers all over the world to ensure we capture the needs of all hair types.

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Engagement Consumer Balance Concept 278

Inside Retail

MAY 3, 2021

With information gleaned from customers at each touchpoint, retailers are able to create an even more personalised and engaging shopping experience. It allows them to create a high-touch, personalised in-store ambience and to parallel that experience with unique online customer engagements. Efficiency redefined.

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Social Media Light Reimagine Engagement 279

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers. For example, we can send a campaign to all customers.

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Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 10, 2023

“These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.” Weave in promotions for related products and loyalty program benefits, converting every email into an opportunity for additional sales and engagement. Ready to explore the Klaviyo and Starshipit integration?

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Strategy Flow Engagement Customer Engagement 290

Inside Retail

JULY 27, 2023

Big data driving personalisation Retailers are collecting vast amounts of data to better understand customers’ personal, transactional, and behavioural information. AI algorithms can then carry out behaviour analysis, predict customer preferences and tailor personalised offers, which improves customer engagement and loyalty.

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Shopping Tailored Customer Engagement Engagement 243

Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

DECEMBER 12, 2024

Segmentation ensures that communications are relevant to each customer group, increasing the likelihood of engagement. Enhancing the customer experience A seamless shopping experience, whether in-store or online, is essential for retention. Did customers engage with product recommendations, or were they ignored?

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Strategy Customer Retention Customer Engagement Tailored 241

Retail Focus

JANUARY 20, 2023

The new Space NK Westfield London store design includes clear navigation, making it easy for customers to quickly identify or learn more about specific brands. Additionally, it features theater spaces for customer engagement.

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Location Space Beauty and Health Curate 290

Inside Retail

MARCH 14, 2024

She transformed Qantas Loyalty into one of Australia’s most successful customer engagement and omni-retail businesses,” he added. Doubling down on Myer One To date, Myer’s customer loyalty program Myer One has over 7 million digitally contactable members and the department store’s fiscal turnaround has been loyalty-led. “It

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Department Stores Engagement Customer Engagement Advertising 243

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. In these campaigns, Lacoste used Cheetah Experiences to actively collect zero-party data within an interactive brand experience. Campaign objectives.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

MARCH 14, 2024

On any given day, there could be 150 million calls in and out of Twilio happening around the world, with the company’s customers including global appliances brand Electrolux, US ride-hailing service Lyft, and motor vehicle maker Toyota.

Customer Engagement 246

Customer Engagement Engagement Concept Consumer 246

Theatro

NOVEMBER 19, 2024

By offering real-time assistance and on-demand knowledge, Theatro IQ helps retailers maximize their technology investments and leads to enhanced employee engagement, reduced turnover, and improved customer experiences. Balancing these expectations with cost-effective service delivery presents a significant challenge.

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Engagement Flow Customer Engagement Balance 79

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. We are seeing many new applications for AI in digital commerce, ranging from enhanced customer service tools, dynamic pricing solutions, task automation and predictive logistics.

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Social Media Tailored Engagement Consumer 246

Inside Retail

OCTOBER 5, 2021

Being able to consistently engage with the customer across multiple channels is a top challenge for today’s agents. Over 50 per cent of retailers intend to increase their customer engagement AI capabilities investments in the coming year. Learn more about what is in store for the retail contact centre of the future.

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Social Media Customer Engagement Engagement Management 246

Retail Focus

OCTOBER 10, 2023

MoEngage , the leading insights-led customer engagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.

Customer Engagement 147

Customer Engagement Engagement Marketing Strategy 147

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Earlier our engagement approach was very traditional, but with digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital.

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Management Customer Engagement Engagement Marketing 147