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Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customerengagement across both email and text channels over a six-month period.
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As the model matures, however, Jared Brown, head of digital at boutique online wine retailer Sometimes Always, expects many of these businesses to shift their focus to membership-based programs that prioritise community, exclusivity and long-term customerengagement rather than recurring shipments.
Download the full report here. Businesses prioritising AI, sustainability and seamless customer experiences will thrive, while those resistant to change may struggle to survive. They are also increasingly using hyper-personalised marketing such as AI-curated discounts and tailored shopping experiences as a key differentiator.
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