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There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data. Increase customerengagement. Conclusion Gaming offers marketers a proven path to keep shoppers continuously engaged with your brand and content.
In today’s hyper-competitive landscape, mastering customerengagement isn’t just an option – it’s essential for survival and growth. In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce.
The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customerengagementstrategy. . When customerengagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customerengagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.
In 2024, the landscape of customerengagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.
The foundations of our long-term growth strategy are now in place with our mobile app, loyalty program and first ‘owned brand’ all launched and scaling strongly in a market benefitting from the structural shift to e-commerce, which has seen us increase our active customer base by 90 per cent in two years.”.
With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. What are the best practices in loyalty gamification? What’s next for gamification?
However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.
You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagementstrategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Having a solid brand story is very important.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long?
Download the full report here. How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customerengagement when the headwinds abound. This story is from our 2025 Australian Retail Outlook.
Download the full report here. We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices. In the future, the technology edge could be decisive when it comes to customerengagement and loyalty.
Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customerengagement platform.
Cut through the noise around using data in retail and learn from our track record of delivering stronger customerengagement and profitable outcomes by using data science effectively. Download our white paper. Understand how Scalene’s approach can deliver valuable data-led business solutions.
The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. The full Global Customer Loyalty Report 2022 is now available for download.
Download the AI Trends Report For Ecommerce Marketers research paper here. The top five tasks marketers wish they could use AI for Respondents to the Klaviyo research nominated a range of tasks they would like to deploy AI in to enhance their marketing campaigns and customerengagement and retention programs.
Determining how customersengage with specific product categories should shape resource allocation within online shopping platforms, she advises. With Lightspeed, they were able to build the community and nurture their customers with one strategic voice. Download Retail Insights & Shopper Sentiment for 2024.
We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.
Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.
To adopt this thinking, brands should first look to define those metrics behavioural, brand, engagement and ROI that determine effectiveness and resonance of campaigns and spend. Prioritise SEO and personalisation/localisation, and lastly, have a clear customerstrategy. You can download the full report here.
With shoppers using apps to buy groceries and videos to buy clothes, it’s more essential than ever that businesses make technological adaptation a core pillar of their strategies. The brands that will lead tomorrow’s retail industry are those that make digital transformation a centerpiece of their strategies.
Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.
You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customerengagement. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10, starting with the person who ranked #1 – Adore Beauty CEO Tennealle O’Shannessy.
At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customerengagement, and competitive analysis.
Download the full report here. Businesses prioritising AI, sustainability and seamless customer experiences will thrive, while those resistant to change may struggle to survive. Meanwhile, Woolworths broadened its digital presence and improved its supply chain strategy to address rising costs.
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