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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Consumers want to be entertained. Enhance brand awareness and reputation.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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3 things to know about the retail contact centre of the future

Inside Retail

To read the full report, download it here. The future of customer service agents: . Customer service agents will be measured on driving business growth. The future of customer service channels: Social media as a customer service channel will surpass email and voice.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

You can download it here. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success?

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Consumers still want relationships with their favourite fashion brands even when they can’t afford to buy, new research from Centra reveals

Retail Focus

While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases. Ready to deeply engage with your customers all year long?

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In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises. Quinn concludes that omnichannel retail will continue to fundamentally transform the way retailers engage with their customers and operate their businesses. “We

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