Inside Retail

JULY 27, 2021

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. But it can get really complicated when you’re talking about hundreds of shops and tens or hundreds of categories, and thousands of products.

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Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. According to Nielsen’s research, digital catalogues are the most effective medium to drive customers in store.

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Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Strategy Customer Engagement Engagement Management 130

Retail Focus

MAY 3, 2023

Being able to identify returning visitors – after first-party and session cookies have expired – is key to delivering a frictionless, high-converting on-site shopping experience. It found that none of the retailers audited (0%) showed evidence of being able to ‘remember’ the customer on a return visit.

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Inside Retail

NOVEMBER 29, 2021

Retailers who’ve spent the pandemic stepping up their digital game will enjoy the benefits of what’s predicted to be a lucrative online spend – with consumers emerging from the pandemic primed to do their holiday shopping from the comfort of home. Click here to download Adobe’s “The Great Acceleration” report.

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Consumer Engagement Customer Engagement Marketing 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Ready to deeply engage with your customers all year long?

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Strategy Marketing Social Media Engagement 130

Inside Retail

JUNE 8, 2022

“If someone’s looking at a product at any of your touchpoints or communicating with your teams, [you want] the ability to transact in the moment,” says chief innovation officer Shane Lenton, adding that it’s all about making it as convenient as possible for the customer whenever, wherever and however they want to shop.

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Inside Retail

MARCH 3, 2022

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10, starting with the person who ranked #1 – Adore Beauty CEO Tennealle O’Shannessy.

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Customer Engagement Engagement Expansion Planning 100

Inside Retail

JUNE 15, 2021

But for Mainland China, this online shopping behaviour has long been considered normal. This digitalisation must transform every part of the business ecosystem, from sourcing and logistics to sales and customer engagement. This includes information on their shopping habits, online browsing behaviour and location.

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Consumer Strategy Engagement Marketing 147

Inside Retail

DECEMBER 17, 2023

Boost engagement and drive revenue to increase the customer lifetime value (CLV) with deeper personalisation Analysing data in one place allows brands to identify opportunities to increase conversions with custom funnels based on customer interactions and to see where customer engagement drops off.

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Engagement Flow Tailored Marketing 130

Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Ready to deeply engage with your customers all year long?

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