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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Gaming can help marketers: Collect valuable customer data. Increase customer engagement. Enhance brand awareness and reputation.

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Mastering customer engagement: The key to retail and e-commerce success

Inside Retail

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. You’ll reduce customer friction, and drive higher conversions and engagement that will set your brand apart from the competition during critical buying moments.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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NRF Day 3: Fish with QR codes, cookies at Hermes. Tales from the main stage

Inside Retail

In China, he said, retailers want their customers to engage with them digitally. They want the data, because they can use that to improve the customer experience, and to improve the company’s operations. Customers are encouraged to download the store apps, shop online and shop – or pick up – in stores.

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Hyper-growth health app, Fastic, increases new-user revenues with insights-led personalisation from MoEngage

Retail Focus

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

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How merging data analytics and retail management can drive business value

Inside Retail

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents. Download our white paper.