Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. Liz Anderson, founder of the healthcare & beauty brand, White Earth, says Lightspeed’s inventory management feature saves her team time and stress in monitoring inventory. “I

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

SEPTEMBER 22, 2024

That’s a remarkable conclusion,” observes Jessica Schanzer, lead product marketing manager at Klaviyo. “It It shows that so many marketers are literally missing out on using technology that already exists to empower their campaigns and customer interactions.” Download the AI Trends Report For Ecommerce Marketers research paper here.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

JUNE 5, 2023

Not only this, but shopping in-store allows customers to ask questions of staff, and be more informed and comfortable in the purchases they’re making. Drive-to-store expert ShopFully’s country manager for Australia Brendan Straw said that catalogues play an incredibly important role in getting customers in store.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

NOVEMBER 29, 2021

“Brands are having to rapidly accelerate their CX as our customers’ expectations continue to climb higher and higher,” observes Scott Rigby, who works as a chief technology advisor at Adobe serving as the firm’s principal product manager for enterprise solutions (JAPAC – commerce) and who is thoroughly versed in the firm’s AI solutions. “To

Consumer 130

Consumer Engagement Customer Engagement Marketing 130

Inside Retail

JANUARY 2, 2024

Jia Lee, senior content marketing manager at Klaviyo, says the company’s suite of tools – including email marketing , SMS marketing , mobile push, reviews, and customer data platform (CDP) – can help brands optimise their campaigns and engagement through memorable occasions during the year.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

JUNE 8, 2022

So by the time we sent an offer to that customer, to all those customers at that set time, it was basically too late for us, or it was a lot harder for us to win them back,” explains Lara Donnelly, customer lifecycle manager at CityBeach. . “[Now]

Customer Engagement 130

Customer Engagement Tailored Shopping Engagement 130

Inside Retail

MARCH 3, 2022

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. Then she took a job as a management consultant at A.T. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history.

Customer Engagement 100

Customer Engagement Engagement Expansion Planning 100

Inside Retail

DECEMBER 17, 2023

Ben Eversfield, senior customer success manager at Klaviyo, explains it is important that brands note that CDP capabilities vary greatly from one platform to the next. If there is one key feature of a customer data platform that might rank above the rest, it’s the ability to effectively personalise interactions with customers.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

JUNE 15, 2021

This digitalisation must transform every part of the business ecosystem, from sourcing and logistics to sales and customer engagement. Along with this burgeoning demand for companies to focus on their purpose and corporate social responsibility, the Chinese public is ever more demanding about how companies manage consumer data.

Consumer 147

Consumer Strategy Engagement Marketing 147