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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

Download the full report here. We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. This story is from our 2025 Australian Retail Outlook.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Of course, your first priority should be to target customers who bought items at the same time last year. 4 Leverage user-generated content Savvy brands encourage customers to leave product reviews and ratings on their websites. Ready to deeply engage with your customers all year long?

Strategy 130
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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.

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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Insider tip : Why not run a flash sale that makes your customers feel like their tax refund has arrived early?

Marketing 130
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How pureplay retailers can create immersive experiences online

Inside Retail

Turning challenges into opportunities One inherent disadvantage of the pureplay model is the lack of direct, in-person customer interaction. This gap can lead to fewer opportunities for brand storytelling and customer engagement. You can download the full report here.

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