Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

Customer Engagement 147

Customer Engagement Engagement Promotion Strategy 147

Inside Retail

JUNE 13, 2024

The ‘digital customer, digital store’ approach takes the view that every single customer that comes into a store needs to become a digital customer, and should not leave the store without a staff member having signed them up to a loyalty or membership program. Everything in the store that we possibly can we make digital.

Promotion 260

Promotion Engagement Shopping Customer Engagement 260

Inside Retail

APRIL 19, 2024

You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. AC: Implementing the scarcity strategy has been a gamechanger for us, driving massive demand for our products and transforming the dynamics of customer engagement.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

MAY 27, 2021

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Retail Focus

AUGUST 6, 2024

While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.

Fashion 147

Fashion Consumer Social Media Engagement 147

Inside Retail

OCTOBER 26, 2023

Thus, retailers need to set out the objective of each channel, she says – such as sales, engagement or awareness – and monitor activity on them to determine if each channel is underperforming or not. With Lightspeed, they were able to build the community and nurture their customers with one strategic voice.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Retail Focus

DECEMBER 8, 2021

The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. The full Global Customer Loyalty Report 2022 is now available for download.

Customer Engagement 130

Customer Engagement Engagement Planning Marketing 130

Inside Retail

NOVEMBER 29, 2023

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

JULY 27, 2021

You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Download our white paper. “A lot of retailers don’t necessarily fully optimise these aspects of their business.

Management 234

Management Tailored Space Location 234

Talking Retail

JANUARY 13, 2023

Food waste app Gander says it has seen a surge in downloads and in-store usage over the past year. Stacey Williams, head of customer engagement and business development at Gander, said: “Last year, we saw an increase. This story continues at Spike in food waste app downloads as cost-of-living crisis bites.

Customer Engagement 52

Customer Engagement Advertising Engagement 52

Inside Retail

SEPTEMBER 22, 2024

Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Download the AI Trends Report For Ecommerce Marketers research paper here. Schanzer says many marketers seem unaware that such powerful tools are available for them to deploy in their customer engagement executions.

Engagement 147

Engagement Marketing Customer Engagement Form 147

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

JUNE 5, 2023

He noted that, traditionally, catalogues have been used in Australia in order to expand a store’s reach, but that in the modern retail landscape where any brand can exist online and reach millions of customers, the catalogue should be reframed as a piece of customer engagement.

Social Media 130

Social Media Shopping Form Promotion 130

Retail Focus

NOVEMBER 29, 2022

These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customer engagement, something shoppers are increasingly demanding.

Promotion 130

Promotion Customer Engagement Retail Chains Display 130

Inside Retail

DECEMBER 17, 2023

With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.

Engagement 130

Engagement Flow Tailored Marketing 130

Inside Retail

JANUARY 16, 2024

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Ready to deeply engage with your customers all year long? Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today.

Marketing 130

Marketing Promotion Engagement Flow 130

Inside Retail

NOVEMBER 29, 2021

The firm’s report for this year – The Great Acceleration: 8 predictions for the upcoming holiday season – is now freely available for download in the interests of helping retailers prepare for an expected holiday boom at a time when it’s more pressing than ever to stay ahead of the digital transformation curve.

Consumer 130

Consumer Engagement Customer Engagement Marketing 130

Inside Retail

JUNE 30, 2021

Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience. Businesses that offer customers both physical and online store options tend to see higher customer engagement and sales. You can download it here.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Inside Retail

MARCH 3, 2022

You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10, starting with the person who ranked #1 – Adore Beauty CEO Tennealle O’Shannessy.

Customer Engagement 100

Customer Engagement Engagement Expansion Planning 100

Inside Retail

JUNE 8, 2022

So now that you’ve worked out how to surprise and delight your customers, it’s imperative that you also have the stats to back up the work that you’ve implemented within your business. To find out more about how to power your business with personalisation, you can download the Emarsys report here.

Customer Engagement 130

Customer Engagement Tailored Shopping Engagement 130

Inside Retail

JUNE 15, 2021

Today’s Chinese retailing is all about digital connections — from shoppable livestreams to omnichannel engagement across numerous social networks. This digitalisation must transform every part of the business ecosystem, from sourcing and logistics to sales and customer engagement. You can download the report here.

Consumer 147

Consumer Strategy Engagement Marketing 147

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

Social Media 52

Social Media Customer Retention Engagement Strategy 52