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Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something. Gaming can help marketers: Collect valuable customer data. Increase customerengagement.
In today’s hyper-competitive landscape, mastering customerengagement isn’t just an option – it’s essential for survival and growth. That’s a big gap when you consider that ‘ace’ brands enjoy 59 per cent higher engagement and 74 per cent more purchases per user. Collaboration: The fuel for success.
The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customerengagement strategy. . When customerengagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.
In 2024, the landscape of customerengagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.
Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customerengagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.
She has led the business through a period of rapid growth while creating a long-term expansion plan centred around customerengagement. You can download the full report here.]. O’Shannessy joined Adore Beauty last year as the first non-founder CEO in the company’s history.
To read the full report, download it here. The future of customer service agents: . Customer service agents will be measured on driving business growth. Being able to consistently engage with the customer across multiple channels is a top challenge for today’s agents.
Download the full report here. How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customerengagement when the headwinds abound. This story is from our 2025 Australian Retail Outlook.
Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customerengagement platform.
The ‘digital customer, digital store’ approach takes the view that every single customer that comes into a store needs to become a digital customer, and should not leave the store without a staff member having signed them up to a loyalty or membership program. Everything in the store that we possibly can we make digital.
You can download it here. You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. AC: Implementing the scarcity strategy has been a gamechanger for us, driving massive demand for our products and transforming the dynamics of customerengagement.
Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.
While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.
Download the full report here. We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices. In the future, the technology edge could be decisive when it comes to customerengagement and loyalty.
Thus, retailers need to set out the objective of each channel, she says – such as sales, engagement or awareness – and monitor activity on them to determine if each channel is underperforming or not. With Lightspeed, they were able to build the community and nurture their customers with one strategic voice.
The report highlights the vital role customer loyalty programmes have played throughout the Covid-19 crisis, and how the pandemic-induced acceleration of eCommerce looks set to usher in a wave of brand loyalty innovation over the next three years. The full Global Customer Loyalty Report 2022 is now available for download.
At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.
You sometimes hear retailers say retail is a simple game – that it’s about providing customers with a product they want, and engaging with them where they are. Download our white paper. “A lot of retailers don’t necessarily fully optimise these aspects of their business.
Retail marketers are actively seeking AI solutions that will boost creativity and engagement. Download the AI Trends Report For Ecommerce Marketers research paper here. Schanzer says many marketers seem unaware that such powerful tools are available for them to deploy in their customerengagement executions.
Food waste app Gander says it has seen a surge in downloads and in-store usage over the past year. Stacey Williams, head of customerengagement and business development at Gander, said: “Last year, we saw an increase. This story continues at Spike in food waste app downloads as cost-of-living crisis bites.
However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.
Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customerengagement across both email and text channels over a six-month period.
Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engagedcustomers.
He noted that, traditionally, catalogues have been used in Australia in order to expand a store’s reach, but that in the modern retail landscape where any brand can exist online and reach millions of customers, the catalogue should be reframed as a piece of customerengagement.
These include enhanced customer experience through more dynamic and accurate pricing and promotions, as well as enriching the experience at the shelf-edge with product information, rich content and displays to drive customerengagement, something shoppers are increasingly demanding.
With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.
The firm’s report for this year – The Great Acceleration: 8 predictions for the upcoming holiday season – is now freely available for download in the interests of helping retailers prepare for an expected holiday boom at a time when it’s more pressing than ever to stay ahead of the digital transformation curve.
We are bidding for customers. To adopt this thinking, brands should first look to define those metrics behavioural, brand, engagement and ROI that determine effectiveness and resonance of campaigns and spend. Prioritise SEO and personalisation/localisation, and lastly, have a clear customer strategy.
Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience. Businesses that offer customers both physical and online store options tend to see higher customerengagement and sales. You can download it here.
You can download it here. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customerengagement. Over the next few weeks, we’ll be sharing in-depth profiles of this year’s Top 10, starting with the person who ranked #1 – Adore Beauty CEO Tennealle O’Shannessy.
Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Ready to deeply engage with your customers all year long? Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today.
So now that you’ve worked out how to surprise and delight your customers, it’s imperative that you also have the stats to back up the work that you’ve implemented within your business. To find out more about how to power your business with personalisation, you can download the Emarsys report here.
Today’s Chinese retailing is all about digital connections — from shoppable livestreams to omnichannel engagement across numerous social networks. This digitalisation must transform every part of the business ecosystem, from sourcing and logistics to sales and customerengagement. You can download the report here.
At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customerengagement, and competitive analysis.
In a digital-first world, pureplay online retailers face the challenge of replicating the tactile and engaging experiences traditionally associated with bricks-and-mortar stores. Without physical touchpoints, these businesses must harness technology to build immersive shopping journeys that captivate customers and foster loyalty.
Download the full report here. Businesses prioritising AI, sustainability and seamless customer experiences will thrive, while those resistant to change may struggle to survive. Download the full report here. This story is from our 2025 Australian Retail Outlook. This story is from our 2025 Australian Retail Outlook.
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