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The impact of gamification on retail customer engagement

Inside Retail

Ikea recently debut a line of chairs and desks designed specifically for gamers. Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. Gaming can help marketers: Collect valuable customer data. Increase customer engagement.

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. For Australian retailers looking to boost customer engagement and drive sales, Sephora’s approach offers some valuable lessons. Encourage customer interaction and engagement.

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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

How has customer behaviour changed? We talked with leading retail experts from Adore Beauty, T2, Coco Republic, Jeanswest, and 2XU about customer loyalty, seamless commerce and customer engagement when the headwinds abound. Is social media the answer?

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. This unified approach reinforces the brand’s values and messaging, creating a seamless and recognisable experience for the customer.

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What’s in store for retail in 2025?

Retail Focus

Steven Ubsdell, chief creative officer, Checkland Kindleysides Checkland Kindleysides, a global retail design agency, sees 2024 as something of a cultural reset for retailers. Breaks explained: AI has really started to come into its own to capture and utilise customer data, to deliver an increasingly personalised service and experience.

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