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Thus, this class of personalization improves customerengagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty. Revolutionising Fashion Retail The digital transformation in fashion retail extends beyond simple e-commerce.
I feel this trend exemplifies how brands are rethinking their approach to customers and the role of performance spend in a bid to fortify brand relevancy and trust, through authenticity and credibility, Anders told Inside Retail. We are bidding for customers. Were not bidding for revenue. Many companies still bid for revenue.
Anine Bing’s Phenomenal Rise from Influencer to Global Fashion House A great case study is influencer-turned-retailer Anine Bing. If you follow high-end fashion brands, you may be familiar with her. Anine Bing’s career took a massive turn when she decided to launch her first fashion collection in 2012. Keep reading for more.
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