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The impact of gamification on retail customer engagement

Inside Retail

Gaming can help marketers: Collect valuable customer data. Increase customer engagement. The post The impact of gamification on retail customer engagement appeared first on Inside Retail. There are four main reasons retailers should consider gaming as part of a data acquisition strategy.

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How retailers are wasting technology at the cost of customer engagement

Inside Retail

Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. In reality, he says, the reverse is usually true. “If

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Mastering customer engagement: The key to retail and e-commerce success

Inside Retail

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. AI is helping marketers anticipate customer needs and wants, experiment with new approaches, and optimise at scale – all while delivering innovative experiences that delight audiences.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

📅 September 18, 2024 at 11:00 am PT, 2:00 pm ET, 7:00 pm BST

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. When selecting the most suitable tool for your needs, it’s crucial to consider key factors: Cost efficiency: Ensure that the tool is cost-effective for effectively reaching and engaging your target audience.

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81% of UK shoppers always open delivery notification emails from retailers, offering increasing customer engagement opportunities

Retail Focus

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matter what’s coming next.