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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Retailers have to design strategies for profit from greater foot traffic without sacrificing the quality of the experience. This is both a public and personal health-related issue.

Curate 130
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From tradition to tailors: Levi’s exec unpacks the Kyoto retail experience

Inside Retail

This is where the Tailor Shop concept resonates well with what customers want. The Tailor Shop at the Kyoto store offers services including alterations, restorations, and customisations – all done by master tailors. In the case of Kyoto, as a start, we have several limited-edition products specially curated by Akio Hasegawa.

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How Sephora’s new stores bridge the gap between online and in-person retail

Inside Retail

Here, clients can indulge in hydrafacial treatments, a beneficial skincare regimen tailored to individual needs. This state-of-the-art technology offers personalised skin analysis, providing customers with expert advice and product recommendations curated specifically for their skin concerns.

Curate 262
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life.

Concept 246
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130
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What retailers can learn from Australia Post’s clever new concept store

Inside Retail

Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus. Gone are the random gimmicks and off-brand air fryers and in its place is a tightly curated, strategic range that firmly plants ‘purpose’ at the heart of the ranging decision.

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