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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Retailers have to design strategies for profit from greater foot traffic without sacrificing the quality of the experience. This is both a public and personal health-related issue.

Curate 130
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life.

Concept 246
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

We’ve carefully curated these offers to ensure our customers an extended offer period for a more flexible shopping experience with deeper discounts,” Holloman said. Our customer strategy guides our approach to major shopping events like Black Friday, allowing us to target specific customer segments and tailor our offers accordingly.”

Promotion 241
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Three ways Amazon is leveraging AI technology to personalise online shopping

Inside Retail

This tailored approach to online shopping will help consumers navigate Amazon’s estimated 300 million products and curate a personalised virtual store. “AI

Shopping 243
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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Unaware of what One Miles mission would be despite trying to cultivate and define one Robinson now sees that this led to a customer-driven curation. Working on this project also confirmed Robinsons passion for fashion design. The more I look back the more I can see that this occurred authentically and organically, Robinson said.

Boutique 278
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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. Gathering customer data beforehand is a great way to ensure that the third space is tailored to create the right offerings.

Space 147