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What Offices Can Learn From Gyms About Creating A Destination, Not An Obligation

All Work

From thoughtfully designed environments that encourage connection to curated amenities that make a visit feel like self-care, these clubs have cracked the code on what motivates people to show up in person. As HEIMAT describes, its about creating a natural setting where members can reimagine what it means to live well.

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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move.

Curate 246
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Multi-dimensional, story-telling design for South Korea’s largest, luxury department store

Retail Focus

Lotte enlisted London luxury retail designers Shed , known for a distinctly contemporary and progressive international design style, to reimagine a ‘different kind’ of department store, Lotte’s first major project in 7 years. Dedicated to women’s contemporary fashion and hosting local, premium brands curated for the Lotte customer.

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Selfridges Embraces Sustainability with ‘Worn Again’: A Season Showcasing Circular and Secondhand Shopping Experiences

Retail Focus

Designed by Liverpool-based architects Mutt, The Edit showcases a curated selection of products chosen by Selfridges buyers and sourced exclusively by Reselfridges’ global network of resellers and archivists. These initiatives further highlight the potential of integrating sustainability and innovative retail design.

Shopping 130
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How Large-Scale Art Can Amplify Your Brand And Build Connection

All Work

Office buildings are full of underutilized areas, but when reimagined can become functional and flattering. There are several underutilized areas within an office building, but when reimagined you can make it functional and flattering. They are the elevators, the parking garages, the outdoor patios, the front vestibule.

Art 98
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How Bugskin extended the life of Bonds’ campaign by up-cycling old billboards

Inside Retail

I began collecting them, unravelling them and reimagining them as one-of-a-kind bags. Working with larger Melbourne institutions like the National Gallery of Victoria (NGV) and [outdoor advertising giant] Ooh Media has been a game-changer. However, after six months, I noticed the designs were becoming quite similar.

Fashion 147
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The Rise Of The Destination-Worthy, Hospitality-Influenced Workplace

All Work

Just as new builds and renovated hotels across the country have embraced this strategy of creating a modern living room feel, the same approach could be taken to reimagine the office arrival — making it a place employees want to be and be seen. 2) Prioritizing more “we” spaces and less “me” spaces.

Color 116