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The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. A call to action From what I can see, retailers need to adapt or fade in importance.
Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through socialmedia. Unaware of what One Miles mission would be despite trying to cultivate and define one Robinson now sees that this led to a customer-driven curation.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
The campaign highlights a curated selection of swim and resort wear for the Australian summer season, from monochrome bikinis to edgy cobalt blue cut-out one-pieces. The post PrettyLittleThing films Australian campaign with socialmedia stars in Fiji appeared first on Inside Retail Australia.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the socialmedia generation’s attention. Ultimately, our blue-sky vision is to be the go-to tabletop homewares brand for the Gen Z and Millennial market.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95
Boots has released its 2024 festive marketing campaign, “The Christmas Makeover ”, unleashing the magic of beauty with actor and Bridgeton star, Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. Following this, the fully integrated campaign will run for seven weeks across TV, radio, cinema, print, social, and online.
“[Our mandolin slicers] have seen noticeable boosts in demand on our assortment ranging from sales lifts of 30 per cent to almost 600 per cent depending on the product,” Nicole Rivera, vice president of marketing at OXO, told Forbes.
The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. These subscriptions often include curated selections of products tailored to individual skincare needs.
From understanding user behavior and preferences to curating personalised product recommendations, analytics allow us to continually refine the platform to enhance the user experience. Features include product browsing, shopping appointments, and in-store pickup options, along with brand information and customer service communication tools.
Planning the treat me moments The Australian gift card industry is experiencing substantial growth with the total gift card market value expected to reach US$10.1 Trend-proof gifting: As socialmedia trends cycle faster than ever before, gift cards eliminate the risk of giving an out-of-trend or unwanted gift. billion in 2020.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
This state-of-the-art technology offers personalised skin analysis, providing customers with expert advice and product recommendations curated specifically for their skin concerns. ES: Sephora’s Australian store fit-outs are carefully curated to resonate with the local market while maintaining the brand’s global identity.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Include products in curated subscription boxes for Valentines Day. Market these as perfect for a me time Valentine’s Day experience.
Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.
This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by socialmedia. At the other end of the spectrum were beautifully curated celeb mum and bub snaps.
After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. According to owned-media company Sonder, the Australian retail mediamarket is worth $3.9 Of that, retailers are worth $1.2 Who’s next?
“Following a successful virtual event last year, we are thrilled to bring Sephoria back again this year to even more visitors from around the globe,” says Jessica Stacey, SVP external communications and experiential marketing at Sephora. Advertising and marketing in beauty have completely changed over the last century.
Retailers must stay ahead of these trends to remain competitive in an increasingly complex market. In a market where consumers are scrutinizing the environmental impact of their purchases, sustainability will no longer be optional—it will be a business imperative.
With over 460 million people using socialmedia platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other socialmedia platforms,” she said.
Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. I see our customers shopping with us as a way to express their uniqueness and experiment with their own sense of style beyond the influence of socialmedia.
This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new socialmedia trend, one that is very demure and very mindful.
The growth experienced by CSB can be felt industry-wide as the demand for active apparel in the Australian market proves insatiable. The report also predicted that the industry will have a compound annual growth rate of 6 per cent until 2025, forecasting the sportswear market in Australia to reach $11.7 billion market, $4.3
Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.
With marketplaces serving as “digital malls”, shopping inspiration coming from socialmedia content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . A first step to successfully marketing products on advertising and shopping channels is often clean, descriptive product data.
While the realities of motherhood are much more widely shared today online and on socialmedia, the representation of mothers in advertising has largely gone unchanged since the 1950s. The reality is, not many mothers look at ads with impossibly beautiful women, perfect hair and carefully curated clothes and feel seen.
It has also amassed a significant socialmedia following, with over 45,000 followers on Instagram. He partly attributed this growth to the brand’s unique market position as offering premium casual dining, with an immersive dining and customer experience offering underpinned by a range of management initiatives.
Even before the pandemic, the beauty sector was doing really well, but it’s also quite a crowded market. Why did you decide to launch a product in such a competitive market? Our content strategy is divided between Trinny London on socialmedia and my own feed on socialmedia, and they have two slightly different points of view.
The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. The socialmedia platform’s sales numbers were also hindered by a pricing glitch that occurred.
Socialmedia (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show marketing program. Choose your socialmedia platform. Let’s use trade show ROI as a quick example. Craft your message.
Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.
It goes beyond curating a shopping experience that is highly exclusive and personalised. The multi-sensory approach encompasses soundscapes, curated scents, textured surfaces, and even in-store cafés or bars to engage a broader spectrum of sensory inputs.
As established luxury brands navigate complex market dynamics, emerging niche luxury labels are witnessing a notable uptick in consumer engagement and market presence. The Singapore luxury market is no exception.
To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.
British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.
Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese socialmedia eight years ago, she has built up a following of more than 500,000 people. Xiaohongshu, sometimes compared to Instagram, has long been one of China’s most important marketing tools.
SIR’s authentic approach to socialmedia has maintained an enviable following as customers await teases of new collections. “We Even through Meta’s adjustment to a “pay-to-play model”, SIR has maintained a close relationship with its loyal customers with its considered but still creative socialmedia strategy.
Central to Love, Bonito’s evolution is the introduction of a more curated assortment strategy, reflecting over a decade of customer insights and leveraging cutting-edge technology. This intelligence is also funnelled into its marketing channels, whether via email or through socialmedia.
Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the socialmedia platform to go viral and sell products ranging from makeup to perfume to home decor. per cent in pre-market trading, indicating a positive reception to the news. But what about home workout products?
Chinese customers are increasingly choosing more discreet luxury goods as a decrease in local demand has dampened middle-class confidence, leading to a “luxury shame” behaviour, as reported by the latest Luxury Goods Worldwide Market Study by Bain & Company and Altagamma. How should the brand respond? “In
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