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The layout of the store, designed by architect Laura Gonzalez, is made up of 10 separate areas, each with its unique design concept. A conscious decision on the companys part, Bellaiche explained, to emphasize the sense of cultivated curation. This is what Bellaiche means when he mentions French curation American hospitality.
This linear layout guides visitors toward the back of the space, where a gracefully arched portal frames one of Easyplants best-selling products, creating a captivating focal point. The store offers a curated selection of over 100 plant types, from Anthurium Red to Parlor Palm, organised by size, light needs and pet-friendly options.
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The design curations are made to celebrate the expression of reconnecting with their deep feminine spirit by breaking free from patriarchal and societal expectations. The environment was designed to present a global chic, luxurious setting for highly curated product storytelling and service. Master from Malabar.
The highly curated store consists of polished concrete, grey travertine, and glass, creating an ultra-sleek, art-inspired design layout. The space extends 3,000 square feet, with floors that are connected by a custom helix-shaped staircase made of stainless steel and travertine.
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