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How Sephora’s new stores bridge the gap between online and in-person retail

Inside Retail

Inside Retail spoke to Elysha Sullivan, Sephora’s head of merchandising for Sephora Australia and New Zealand, to get the behind-the-scenes details of the beauty conglomerate’s store renovations and openings. IR : What are some of the noticeable changes and/or additions to the store layout?

Curate 262
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3 searchandising strategies for 2022

Inside Retail

Searchandising is the combination of the terms “search” and “merchandising” (and, no, we didn’t come up with the term!). It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. From brick and mortar to online.

Strategy 147
Insiders

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Westgate Oxford Announce Refreshed Brand Lineup for Summer

Retail Focus

Taking inspiration from the Danish philosophy of ‘hygge’, each of the stores are designed to be cosy and calming, with soft lighting, classical music and a labyrinth-style layout, which guides guests through various departments before arriving at the checkout.

Layout 147
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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

From its ephemeral presence in the Melbourne CBD to its captivating interior, every aspect of the store is carefully curated, with limited signage enticing curious seekers to discover the elusive spot. The layout is carefully planned to create an immersive and engaging experience. Inside, the store defies conventional retail norms.

Artistic 130
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Understanding pop-up stores; back to the basics

Retail Focus

These spaces allow for complete control over the customer experience, from the exterior design to the interior layout and product presentation. Cooperative pop-ups bring together multiple brands under one roof, creating a curated, multi-brand experience. The design and atmosphere of pop-up stores play a crucial role in their success.

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Bloomie’s, Fairfield, Va. | 51st International Design Competition Winner

Retail Design Institute

store brings the best of Bloomingdale’s in a smaller, highly curated format. Layout and flow were optimized to feature new merchandise drops occurring multiple times per week. Judges called out the team’s palette of materials and creative merchandising solutions. Innovation Award for Concept Design. General Contractor.

Design 89
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Snarkitecture uses recycled materials for Pharrell Williams' streetwear brand store in Miami

Dezeen

Wooden panels with a beige hue clad the walls of the store, creating a solid base element to contrast the colourful retail elements – such as the white and seafoam green cages that hold the merchandise. According to BBC, many of the elements used for the interiors were reused. Displays line the walls. An astronaut statue is the centrepiece.

Art 109