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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

A captivating and memorable journey for discerning customers is created by the harmonious interaction of these elements. It goes beyond curating a shopping experience that is highly exclusive and personalised. Beyond their visual appeal, these spaces incorporate curated soundscapes and signature scents to enhance the overall ambiance.

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North 51 Consulting completes Manish Malhotra’s showroom at Dubai Mall’s Fashion Avenue

Design Middleeast

The interiors feature exquisite chandeliers, decorative wall art, distinctive wall textures, and marble flooring complemented by custom-made bespoke furniture from Gauri Khan Designs. This landmark project signifies a harmonious blend of creativity, innovation and luxury, setting a new standard in the global couture landscape.

Fashion 110
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Rizq Art Initiative opens in Abu Dhabi today

Design Middleeast

Led by Art Historian, Founder and Executive Director Shafeena Yusuff Ali, RAi will provide unstinting support to emerging and established artists, curators, researchers, and other creative practitioners from this region to reflect and position their practice within a global discourse.

Art 105
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Kristina Zanic designs Sofitel Al Hamra

Design Middleeast

Drawing inspiration from both French finesse and Arabian aesthetics, the new interiors boast a harmonious fusion of styles, offering guests a fresh, vibrant, and uplifting experience. Sinuous sofas elegantly contrast with the geometric forms and patterns of the curated joinery and case goods that embody a modern Middle Eastern style.

Design 59
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Nakkash Design Studio creates a tropical modernist paradise in Dubai’s Meadows

Design Middleeast

Design Director Omar Nakkash’s years of experience buying and curating furniture, artwork and accessories for his renowned family business – Nakkash, is reflected in the outstanding attention to detail and FF&E design for the project. Lines and curves meet harmoniously to create a sense of ease.

Design 104
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Design Space AlUlA: The first permanent gallery space dedicated to showcasing design initiatives

Design Middleeast

Sara Ghani, Curator, Design Space AlUla said: “Design Space AlUla commits to celebrating AlUla’s natural history, its cultural heritage, and vernacular materials – inspiring sustainable futures that are rooted in place. It will open with its inaugural exhibition Mawrid: Celebrating Inspired Design and a full programme of events.

Space 59
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Why art beats science in retail: Storytelling, design and sensory experience

Inside Retail

Likewise, US coffee giant Starbucks curates playlists tailored to the mood and time of day, crafting a consistent auditory experience that complements its warm, welcoming vibe. The feel of a product – its texture, weight, even temperature – helps forge a tangible connection with customers.

Art 130