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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Kendall Jenner, curation and machine learning: Keeping up with Revolve Group

Inside Retail

Revolve Group, the company behind leading e-commerce platforms Revolve and FWRD, has carved out a niche in the fashion industry by combining innovative brand partnerships with cutting-edge technology. Revolveā€™s success today can be attributed to two major components – the fashion component and the other is the data component.

Curate 147
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LA-based Astoud brings Vietnamese fashion labels closer to US customers

Inside Retail

LA-based online retailer Astoud made its New York Fashion Week debut with a five-day pop-up event in Brooklyn’s trendy Bushwick neighbourhood last month. The event showcased the vibrant world of emerging Vietnamese designers and streetwear brands, offering a fresh perspective on contemporary fashion.

Fashion 130
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J Crewā€™s catalogue proves that print is still king in the fashion industry

Inside Retail

J Crewā€™s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. While few brands can be as self-referential as J Crew with an extensive back-catalogue that dates back to 1983, many fashion retailers continue the tradition of a print catalogue.

Fashion 147
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Myerā€™s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,ā€ Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brandsā€™ omnichannel strategy and customer connection align with Myerā€™s approach to loyalty.

Apparel 252
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Will Shein, Temu cut through Koreaā€™s overcrowded fashion e-commerce market?

Inside Retail

Chinese fashion company Shein is significantly ramping up its marketing efforts in South Korea to capitalise on the countryā€™s burgeoning e-commerce sector. Itā€™s impossible to ignore Sheinā€™s entry, and fashion marketplaces which also make money from hosting third-party sellers will probably be affected first,ā€ Kustosz-Lee said.

Fashion 147
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What Emporium Melbourne looks for to ensure the right retail mix

Inside Retail

Despite the economic downturn, the centreā€™s success is rooted in its ā€˜carefully curatedā€™ leasing strategy. Our strategic leasing decisions have ensured a highly curated mix of local and international brands, attracting a broad range of consumers,ā€ Wotton said. This can be attributed to several key factors. ā€œ

Curate 130