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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.

Boutique 278
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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

Fashion 264
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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The campaign highlights a curated selection of swim and resort wear for the Australian summer season, from monochrome bikinis to edgy cobalt blue cut-out one-pieces.

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Why In The Roundhouse created dinnerware for the social media generation

Inside Retail

Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the social media generation’s attention. Alyce Tran and Brooke Bickmore ,the duo behind the viral brand, are best friends turned business partners.

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Harrods unveils ‘Emerging Designers: China’ pop-up

Retail Focus

Following Harrods successful return to Shanghai Fashion Week with ‘The Harrods Hive’, a concept that focused on building stronger connections across the luxury industry in China, Harrods is proud to announce the unveiling of an inaugural pop-up focused on young Chinese design.

Design 331
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Luxury British fashion brand JOSEPH opens at Icon Outlet

Retail Focus

The store which is JOSEPH’s only London outlet joins premium fashion brands including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett under The O2’s world-famous roof. Icon Outlet was recently ranked in the top 10 UK hotspots based on fashion brand openings over the last 12 months.

Fashion 182
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Why deli containers and security bins are this season’s must-have buys

Inside Retail

TSA trays Travel content has always been king across social media but it would have been difficult to predict a trend called ‘airport tray aesthetic’ would be dominating this year’s algorithm. Brands too have been quick to fall in line and jump on the trend to position their products in an aesthetically arranged airport tray.