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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Relationships that create brand stickiness and self-sustaining brand engagement. Interactive displays, charging stations, and free wi-fi allow groups as well as individuals to be engaged.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.

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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

This moment feels right because we have seen a growing appetite for immersive, tailored brand experiences, and this boutique allows us to embody our approach to beauty in its fullest form. By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life.

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How Sephora’s new stores bridge the gap between online and in-person retail

Inside Retail

This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. Here, clients can indulge in hydrafacial treatments, a beneficial skincare regimen tailored to individual needs.

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Immersive Retailing. The Luxury Brand Gateway to Success

Retail Focus

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. It goes beyond curating a shopping experience that is highly exclusive and personalised. By Ghalia BOUSTANI.

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Why traditional transactional models no longer work in retail

Inside Retail

At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.

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How Saks Fifth Avenue is tapping into the power of personal shopping

Inside Retail

As Larry Bruce, the president at Saks Fifth Avenue, stated in a public release, “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community.

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