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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.

Strategy 246
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Kendall Jenner, curation and machine learning: Keeping up with Revolve Group

Inside Retail

FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. KL: It’s all about the curation. It recently opened its first-ever store, entering into the omnichannel realm.

Curate 147
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.

Strategy 130
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Curating community: Retail’s answer to the loneliness crisis

Inside Retail

The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Relationships that create brand stickiness and self-sustaining brand engagement. Interactive displays, charging stations, and free wi-fi allow groups as well as individuals to be engaged.

Curate 130
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252
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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130
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“We are running out of time”: Kering CEO reveals sustainability strategy

Inside Retail

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Rongone is of the opinion that everything starts with design – including sustainability.

Strategy 162