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Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1. Ghalia BOUSTANI.
FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. KL: It’s all about the curation. It recently opened its first-ever store, entering into the omnichannel realm.
The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Relationships that create brand stickiness and self-sustaining brand engagement. Interactive displays, charging stations, and free wi-fi allow groups as well as individuals to be engaged.
Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
Mass brands are leveraging diverse strategies to deliver premium experiences. Significant investments in strategies are made by mass-market brands to support their premiumisation efforts, adopting approaches that elevate both product and brand perception. Above all, it serves as a means to enhance their market positioning.
Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
Curated Exhibitions: The Art of Reinventing Retail At the heart of the fair, the curated exhibitions were the true gems of this edition. Designed as a concept store, the space masterfully brought a dreamlike world to life, blending imagination with Sur/Reality through a meticulously curated selection of products.
During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Rongone is of the opinion that everything starts with design – including sustainability.
Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. And for the year ahead, these brands need to pay attention and set future-focused strategies. The interesting path forward will be about layering these strategies to suit your retail model and customers.
Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.
Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.
With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. We see this play out across paid and organic social.
Following over a decade of success via annual appearances on the Sloane Stanley estate, luxury retailer Seraphina has recently opened again at 340 King’s Road, offering a curated collection of conscious clothing and homeware, crafted from India’s finest natural fabrics.
The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We According to Ng, Raffles’ tenancy mix has been carefully curated to cater to the diverse demographics who frequent the mall.
Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.
With discretionary spending down and the cost of operating physical stores only increasing, Adore Beauty has said it will leverage its e-commerce capabilities to deliver on its vision to “help women feel more confident every day by delivering an empowering and engaging beauty shopping experience personalised to their needs”.
Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus. Gone are the random gimmicks and off-brand air fryers and in its place is a tightly curated, strategic range that firmly plants ‘purpose’ at the heart of the ranging decision.
Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. Our strategic leasing decisions have ensured a highly curated mix of local and international brands, attracting a broad range of consumers,” Wotton said. This can be attributed to several key factors. “
Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. The retail strategist emphasised that it is increasingly important to encourage digital engagement in tandem with physical store visits.
Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. This retail strategy aims to elevate the traditional luxury retail experience by offering more than just products.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. Driving real-time omnichannel engagement.
“If approved by shareholders, it will create a leading retail group with more than 780 stores across Australia and New Zealand, with a large and highly engaged customer base and capital to fund future investment and growth,” she added.
Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store.
We’ve carefully curated these offers to ensure our customers an extended offer period for a more flexible shopping experience with deeper discounts,” Holloman said. This year, David Jones increased its channel mix, optimising its creative content to engage with customers more effectively. “We’ve
Former design lead at Scentre Group, Reid Nakou, has joined the team at independent retail strategy agency, The General Store, taking on the role of head of retail and design. As designers, we have an opportunity to curate and shape the space these exchanges occur in and invariably create a new value proposition for physical retail.
From over-the-top eye-grabbers to workmanlike displays that get the job done without being too flashy, well-thought-out end cap features can make a world of difference when it comes to getting customers to engage with your products or brand. Staples End Cap. Grocery End Cap – Multi-Use Fixture. Home & Office Notebook End Cap.
New creative duo with one direction Sportscraft has switched things up behind the scenes, with its creative and logistics departments teaming up to curate the swim and resort collection. Evolving with the market and preserving brand identity is a strategy Sportscraft has executed well from tech to design. billion by 2030.
We see crowdfunding as a way to engage these customers, and include them as part of our journey as we grow and expand further.” He believes that guests feel a genuine sense of engagement with the brand, which is why he wants them to feel like owners. The full shareholder offer will become available once the EOI closes on November 13.
When a customer purchases something in-store, they have entered a retail environment, engaged in a human interaction with staff, and because of that experience, they have decided to purchase a product. The shape this takes will depend on the retailer’s target segment, product offering and broader business strategy.
Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We
Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively).
It features a wide range of Korean beauty and skincare brands such as CORSX, Klairs, Dr Ceuracle and AROMATICA, as well as offering curated workshops and experiential events to engage the consumers.
Providing a curated experience The Henne approach to service is designed to make the customer comfortable. Bartel and Ring leveraged the engaged community and customer base they had garnered with The Connection to launch Henne with a limited range of base collections.
By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life. This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. IR : What is the store design concept and what drove this innovation?
Product curation When it comes to stocking products, Motte said it’s about curating brands, not having the broadest assortment. “We It’s not only [about] the loyalty program, which is very important, of course, but it’s how do you create engagement? Here, he shares four key factors behind the retailer’s success.
Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.
Before Covid hit, Lee would run regular K-beauty meet-ups to engage with her customers. Moving forward, Lee said they want to continue engaging in real conversations with their customers, know their concerns and what kinds of products, textures and ingredients they are interested in. “We
At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.
Swift and savvy retailers embracing the Eras Ebay has curated a dedicated landing page to help Swifties get concert ready, showcasing both pre-loved and brand-new Eras-inspired apparel and accessories.
Sports retail giant, Frasers Group, has opened a new flagship Sports Direct store in Manchester, providing sports enthusiasts with a modern and engaging retail experience. Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences.
The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?
Art may also be used to support brand or community messaging, such as curating and displaying artwork that represents and supports marginalized people. Stylization can help foster the type of engagement and interaction that makes the office such an important resource. Objects and artifacts. Why Stylization, Why Now.
This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.
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