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The curated highlight reels on such platforms lead to feelings of inadequacy, which can drive people to distance themselves from their community. Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. This is both a public and personal health-related issue.
By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.
Sales tend to surge in the final two weeks of Ramadan, and understanding these peak periods allows brands to optimise promotions and inventory management accordingly, he said. This year, Ramadan began on February 28 and ends on March 30. However, brands should pay close attention to economic conditions and evolving consumer sentiment.
An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. These all represent opportunities to promote gift cards for such experiences to those who plan in advance of Valentines Day, such as in January. What are the opportunities now? Some examples below.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. Recipients are empowered to choose gifts that align with their curated lifestyle and current trends.
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We
In China, he said, retailers want their customers to engage with them digitally. The result, he said, is that the supermarket has become a technology company backed by a digital, real-time platform sitting in the cloud, with data aggregating all the time that can be used to structure promotions.
At The Club Apartment, visitors can expect a carefully curated selection of one-of-a-kind products from emerging, mindful brands in Homeware, Lifestyle, Beauty, and Fashion. With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products.
You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates.
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Welcome to the world of crafting a unique brand identity and customer engagement in retail. This isn’t just about selling products; it’s about creating a brand that people genuinely want to engage with. Independent retailers must meticulously curate this identity to carve a niche in the competitive market.
Retailers can create in-store currencies via utility tokens to create functioning economies in carefully curated e-commerce environments that combine sales with engagement. Still, the idea of interactive experiences beyond basic product lists comes from video games, where in-game purchases are now common.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. Driving real-time omnichannel engagement.
From beauty products and clothing to meal kits and groceries, subscription models provide consumers with convenience and a curated selection of products. Businesses implementing these models will have a greater chance of securing repeat business and deepening customer engagement.
The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Unique Shopping Experience: Luxury brands use pop-up stores to curate a unique and immersive shopping experience.
True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.
The global sportswear brand has partnered with Mattel to curate a unisex capsule collection that aims to break down gender stereotypes and empower girls and women. Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers.
The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?
This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.
At the same time, we endeavour to find new ways to engage and uplift our customers. For instance, we held a Thank You Festival in July, with limited offers, special novelties and in-store promotion activities, to show our gratitude to Uniqlo’s loyal fans for their continuous support for the brand.
Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. Curated content delivered by trusted and familiar brands also topped traditional print and social media sources (26% versus 20% and 18% respectively).
At the heart of this paradigm shift lies the recognition that customer loyalty involves the entire spectrum of interactions between a brand and its audience, spanning pre-purchase engagement to post-sale support. However, this only holds true if customers remain engaged, and the best way to ensure this is by clearly demonstrating value.
Retail marketers are actively seeking AI solutions that will boost creativity and engagement. The top five tasks marketers wish they could use AI for Respondents to the Klaviyo research nominated a range of tasks they would like to deploy AI in to enhance their marketing campaigns and customer engagement and retention programs.
This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. Both Minkow and Moriarty emphasised the importance of brands respectfully engaging with intersectional content creators like Lebron, a Cuban-American trans woman.
Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. This takes out the guesswork for retailers, who can move towards a much more engaged and customer-centric approach.
Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.
Inviting textural materials, including leather, paper, velvet, and microfiber, helps engage affluent shoppers and show the artisan value of the luxury brand. . The sleek appearance of acrylic helps to promote a sense of luxury in the store. The cosmetic tester unit brings a well-curated store experience for customers.
Audiences could engage directly with livestream hosts to gain valuable product insights and learn about promotional offers such as cash cards. The partnership strategically engages DFS patrons in consistently spending more to maintain or surpass their status levels. Secondly, it expedites redemption.
As a result, retailers need to leverage data and collaborate with stakeholders, as well as financial institutions, to curate a seamless omnichannel customer experience. Retail is becoming more about physical presence and promotion with online ordering and delivery being the actual purchase point,” he said. Online specials.
They actively engage with residents, support local causes, sponsor events, and often collaborate with neighbouring businesses creating a network of support that fuels community development. By forming partnerships, local traders can leverage their collective strengths, share resources, and engage in joint marketing efforts.
VTN is betting big on the future of wellness being ‘connected and customised,’ ushering in the next generation of its massively successful sales and engagement platform. VTN aims to promote wellness as a ‘way of life’ and build a culture and a community around wellness.
From its ephemeral presence in the Melbourne CBD to its captivating interior, every aspect of the store is carefully curated, with limited signage enticing curious seekers to discover the elusive spot. The layout is carefully planned to create an immersive and engaging experience. Inside, the store defies conventional retail norms.
This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.
Prime Day sales this year were also aided by fresher promotional deals such as travel offerings, including discounted cruise trips, which were first introduced during Prime Day 2023. In a time when consumers are more price-sensitive than ever when it comes to grocery shopping, these types of promotions are not to be underestimated.
Helena Stylman, group sales director at iMedia, reveals: “It’s ‘Chatham House Rules’, and the aim is to facilitate open and interactive discussions that promote collaboration, learning, innovation and support growth among these luminaries” It’s clearly working.
The range of approximately 100 pieces has been curated for Depop’s UK-based community and includes sizes ranging from XXS-3XL. The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new.
The last quarter of the year typically sees retailers jump behind any promotional event as a way to entice consumers over competition. These promotional events have traditionally seen retailers shift huge amounts of stock and provided bumper sales to round off the quarter. But this is just one layer.
Led by Art Historian, Founder and Executive Director Shafeena Yusuff Ali, RAi will provide unstinting support to emerging and established artists, curators, researchers, and other creative practitioners from this region to reflect and position their practice within a global discourse.
Here, we delve into each of these drives and their origins, and provide examples of brands that successfully engage with them. Hosting in-store events, building online communities, and promoting social interactions through loyalty programs can help customers feel connected to the brand and one another.
Global online sneaker store Kicks Crew has always had a knack for engaging with its target audience in unique yet contemporary ways, and its latest partnership with NBA All-star Damian Lillard is a case in point. Yip said that Kicks Crew has always been innovative and committed to promoting sneaker culture. Community engagement.
Featuring diverse artists and artwork that reflect varied backgrounds promotes inclusivity, multiculturalism, and reinforces organizational values and commitments to culture. Art in the office improves mental health, reduces stress, and fosters a sense of community and cultural cohesion, making the workplace more enjoyable and collaborative.
Building out the sophistication of our technology and marketing stacks, and improving all consumer-facing messaging has become a critical priority for an ultra-curated luxury platform like 2-Times.” Richemont’s online multi-brand luxury retailer Yoox Net-A-Porter was reportedly withdrawing from China earlier this month.
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