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By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.
The EuroShop trade fair, held in Düsseldorf from 26th February to 2nd March 2023, will showcase the latest developments in retail design, shop fitting and visual merchandising. The post The Heart of EuroShop: Shopfitting, Store Design & Visual Merchandising appeared first on Retail Focus - Retail Design. am to 6.00 am to 6.00
Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. The retail strategist emphasised that it is increasingly important to encourage digital engagement in tandem with physical store visits.
Retail experts agree that visual merchandising is more than creating window displays to attract customers. So, how do retailers choose the right selection of material and tools for your store’s visual merchandising concepts? Metal in Retail Displays . Excellent for outdoor displays as heat resistant and has a high melting point.
Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.
The brand does this in two ways: its selective curation of products and personal shopping services. If a brand is not performing, then it is replaced by a brand with which consumers are more likely to engage. It is on track to drive US$300 million in annual gross merchandise value by 2027.
Inside Retail spoke to Elysha Sullivan, Sephora’s head of merchandising for Sephora Australia and New Zealand, to get the behind-the-scenes details of the beauty conglomerate’s store renovations and openings. It strives to stay at the forefront of beauty retail with its fully integrated omnichannel shopping experience.
An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. Include products in curated subscription boxes for Valentines Day. Curate gift boxes with items such as chocolates, skincare products and beverages aimed at friendship gifting.
Over the years several attempts have been made to stock these shelves with a merchandise range that will justify the floorspace. Australian-made focus The merchandise reboot is a story in its own right. The overriding sense is of a retail experience that is current, curated and cool.
At The Club Apartment, visitors can expect a carefully curated selection of one-of-a-kind products from emerging, mindful brands in Homeware, Lifestyle, Beauty, and Fashion. With unique visual merchandising and immersive retail trends, visitors can expect an interactive and engaging experience that goes beyond just browsing products.
An Ebay Australia spokesperson told Inside Retail that second-hand goods may also benefit from the Swift-mania sweeping the nation, as many stores have been stripped bare of relevant merchandise.
These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. Retailers are no longer using static displays; now they use cutting-edge technology like augmented reality and interactive elements to engage passersby.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. Driving real-time omnichannel engagement.
From beauty products and clothing to meal kits and groceries, subscription models provide consumers with convenience and a curated selection of products. Businesses implementing these models will have a greater chance of securing repeat business and deepening customer engagement. Get in touch today!
Initially developed for the Chinese market to drive brand awareness and consumer engagement, the concept will now be rolled out globally. The ‘Discovery Table’ at the heart of the space encourages exploration, showcasing new launches along with a curated selection of bestsellers.
As Larry Bruce, the president at Saks Fifth Avenue, stated in a public release, “Since the introduction of this concept last year, we are proud to have cultivated a new, engaged client base and a skilled stylist team that delivers one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers within each community.
Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.
According to internationally renowned brand strategist Ana Andjelic, the fundamentals of an aspirational economy are focused on five key areas: creativity, knowledge, aesthetics, curation and belonging. Curation is also important for brands to have a curatorial point of view, continued Andjelic. Creating community.
Luxury brands are constantly seeking innovative ways to engage their clientele and reinforce their exclusivity. These ephemeral retail spaces offer a unique platform for luxury brands to captivate their audience and deliver a heightened sense of luxury through carefully curated themes, aesthetics, products, events, and communications.
Pop-up retail has emerged as a dynamic and innovative approach to marketing and brand engagement in recent years. These spaces are meticulously crafted to transport visitors into a brand’s world, offering a multi-sensory experience that engages sight, sound, touch, and sometimes even taste and smell. Ghalia BOUSTANI.
Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.
The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Users on Xiaohongshu strive to create valuable, tasteful, and distinctive content that resonates with and engages readers.” What is Xiaohongshu?
Perhaps more of a recurring concept rather than an entirely new trend, the hyper-local concept is modelled on mom-and-pop boutique stores, factoring in the careful curation of merchandise and shaping the retail experience based on the store’s surrounding vicinity.
We were able to engage our store teams to assist with online fulfilment. Over this period, we have focussed our efforts on how we as a business can support and engage First Nation’s peoples, employees, customers and suppliers. IR: What are your plans for Witchery going into the next financial year?
From its ephemeral presence in the Melbourne CBD to its captivating interior, every aspect of the store is carefully curated, with limited signage enticing curious seekers to discover the elusive spot. The layout is carefully planned to create an immersive and engaging experience. Inside, the store defies conventional retail norms.
The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curatedmerchandise and unique shopping experiences. “We It’s part of the mall’s rejuvenation to refresh and elevate its positioning among its clientele. An eclectic mix.
With a history spanning 27 years, and 18 years in its current standalone format, the VM & Display Awards are dedicated to celebrating excellence within retail visual merchandising and display. This year’s categories have been meticulously curated to encapsulate all aspects of the visual merchandising and display industry.
The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates. million likes to date,” she stated.
Under the leadership of Adelene Teo, general manager for Singapore, Brunei & Thailand, Toys R Us has not only reinvented its store design but also curated an exclusive range of merchandise, paying homage to local icons and inviting international collectors to explore unique offerings.
This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.
Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.
The Terminal “Our ‘click and mortar’ strategy is designed to integrate the convenience of online shopping with the tangibility of a physical store – where products purchased at the store are delivered straight to customers’ homes to ensure a seamless and engaging customer journey,” he told Inside Retail.
Customers can take refreshments into the artist lounge and at the vinyl listening stations, whilst sampling a selection of records curated by music tastemakers and media powerhouse NME. This store is designed to cater precisely to this desire for a tactile experience. Our vision is to build a place for connection and inspiration,” he said.
Strengthening our retail footprint by enhancing the retail marketing and visual merchandising experience, our product line, and our product distribution is going to be of prime importance,” Singh said. Sugar has always pioneered a consumer-first approach and curates products specifically to be on top of consumers’ ever-evolving needs.
The importance of togetherness, community and engagement has, perhaps, never been stronger. This short-term approach means that brands can experiment with novelty items, introduce new merchandise or test concepts without the hard cost or risk associated with long leases and associated overhead costs. A win-win for customers and brands.
The innovative concept named ‘HN NFT Vault’, invites customers to browse and purchase digital art NFTs from a curated selection of globally recognised projects. These new technologies are disrupting traditional pathways to market for creators, and similar to existing methods provide spin off revenue streams such as trading and merchandise.
From over-the-top eye-grabbers to workmanlike displays that get the job done without being too flashy, well-thought-out end cap features can make a world of difference when it comes to getting customers to engage with your products or brand. Staples End Cap. Grocery End Cap – Multi-Use Fixture. Home & Office Notebook End Cap.
So stick around as we dissect the art of effective visual merchandising. To do this, use soft lighting to highlight key products, such as unlocking the brilliance of engagement rings for women with lab-created diamonds. Interactive Design Elements: Consider design elements that move or make noise for an engaging experience.
We’re thrilled to return to the Independent Retailers & Sellers Conference to engage, learn and connect with the attendees of ASD Market Week. Bringing the world’s widest variety of merchandise together in one efficient consumer-goods trade show, ASD Market Week offers quality choices at every price point for a variety of retail sectors.
million shoppers across the software company’s products, revealed that for non-Amazon retailers, gross merchandise volume growth in the US rose 3 per cent year-over-year during the two-day period of Amazon’s Prime Day sale. In comparison, gross merchandise growth was actually down 6 per cent during TikTok’s Deals for You Days event.
Whether it’s through storytelling, design, or engaging the senses, art resonates with consumers in a way that lingers long after the experience. How memories are formed in the brain To truly appreciate how art and sensory engagement can elevate retail experiences, it’s worth understanding how memories are created in the brain.
The team took the time to engage our local clients on a deeper level and truly cater to their unique needs,” Chan noted. Leveraging our key CRM programs allowed us to tier our reward systems and curate customised experiences to incentivise our customers,” she said. Deepening loyalty from tenants.
Three levels showcase a curated assortment of Nike and Jordan brand products, emphasising performance innovation, style, and the latest trends. Here, athletes can engage in holistic fitness and wellness programs led by Nike trainers and coaches, designed with a focus on women and serving all athletes.
There is also the Book Club Bar, a combination bookstore and wine bar that hosts art classes, poetry readings, and other socially engaging events for a literary crowd. For example, if you head down to Orchard Street in the Lower East Side, you will find Sweet Pickle Books, where you have the option of trading in used books for craft pickles.
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