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Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.
By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.
Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand.
“If approved by shareholders, it will create a leading retail group with more than 780 stores across Australia and New Zealand, with a large and highly engaged customer base and capital to fund future investment and growth,” she added.
Curated Exhibitions: The Art of Reinventing Retail At the heart of the fair, the curated exhibitions were the true gems of this edition. Designed as a concept store, the space masterfully brought a dreamlike world to life, blending imagination with Sur/Reality through a meticulously curated selection of products.
The new boutique will provide customers with a digital skin analysis, a curated range of Adores more than 300 beauty brands, and an in-store beauty service experience. Sarah Mullen, COO of Adore Beauty, said the varied in-store brand and product range reflects how Australian shoppers want to engage with beauty this year.
By establishing our own retail presence, we can offer a curated experience that brings Clarins’ unique heritage and ethos to life. This complements, rather than replaces, our retailer partnerships, ensuring we meet customers wherever they choose to engage with us. IR : What is the store design concept and what drove this innovation?
Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. The retail strategist emphasised that it is increasingly important to encourage digital engagement in tandem with physical store visits.
FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. KL: It’s all about the curation. It recently opened its first-ever store, entering into the omnichannel realm.
These bundles feel curated, offering greater value without necessarily increasing your discount spend. This drives impulse visits while bridging online and offline engagement. This kind of time-limited engagement increases the perceived value of being part of your programme. Its simple, but it works.
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. Brands that invest in understanding their regional nuances, fostering brand loyalty, and emotional engagement make customers feel valued.
Providing a curated experience The Henne approach to service is designed to make the customer comfortable. Bartel and Ring leveraged the engaged community and customer base they had garnered with The Connection to launch Henne with a limited range of base collections.
Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. Our strategic leasing decisions have ensured a highly curated mix of local and international brands, attracting a broad range of consumers,” Wotton said. This can be attributed to several key factors. “
We’ve carefully curated these offers to ensure our customers an extended offer period for a more flexible shopping experience with deeper discounts,” Holloman said. This year, David Jones increased its channel mix, optimising its creative content to engage with customers more effectively. “We’ve
Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. Pop-ups also create buzz and a sense of urgency, which can be powerful for consumer engagement.
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
. “Being part of the modern, curated portfolio of beauty on Nordstrom.com is such an exciting moment for the brand as we expand our presence in the US market,” said Anna Teal, CEO of Grown Alchemist.
Our goal is to create a platform that not only embodies our brands core values of exclusivity, elegance, and engagement but also caters to the evolving needs of modern shoppers worldwide. Its about blending tradition with innovation to provide customers with a truly omnichannel experience.
Additionally, personalisation plays a critical role in consumer engagement, with brands that leverage tailored product recommendations seeing stronger conversions, Singh said. Late-night and pre-dawn shopping patterns also highlight the need for targeted retail media placements during these high-traffic hours.
We are transforming our brand experience to deepen our engagement with kids and kidults in Asia,” Leo Tsoi, CEO at Toys ‘R’ Us Asia, told Inside Retail. Customers appreciate the interactive and engaging environments, enjoying hands-on experiences that go beyond traditional retail.
Wangfujing has launched culturally themed floors that celebrate heritage and storytelling, while Parkson has introduced beauty sections where consumers can test products and engage with brand narratives. Gen Z consumers and affluent female shoppers are especially drawn to curated selections that reflect their values and aesthetics.
There are a number of innovations and new customer activations and engagement elements across the concept, customer experience and journey. This product presentation is a curated view across the Boss World.
Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’
In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”
Newly engaged couples are struggling to find wedding venues, booked up far in advance.? A newly acquired wedding licence will allow ceremonies to be hosted in the grade II listed building on Oxford Street for a limited time this year, with three curated micro-wedding packages available.
The brand does this in two ways: its selective curation of products and personal shopping services. If a brand is not performing, then it is replaced by a brand with which consumers are more likely to engage. That’s where we make shopping easy for them.”
Andy Lightfoot, Space NK CEO The newly upsized store not only features an extensive selection of the world’s top beauty brands, but each product category has been thoughtfully curated to create an easy and immersive shopping experience. Additionally, it features theater spaces for customer engagement.
EuroShop’s Store Design Stage, located in Hall 13, will host a series of engaging lectures on topics related to retail design and planning, offering insights and inspirations to retail professionals. The focus is on creating an immersive customer experience that combines form, function, and digital elements, often inspired by nature.
Designed by Crosby Studios – known for projects with Dover Street Market Paris, H&M, and Jimmy Choo, the flagship store spans five floors, combining technology-driven installations with retail experiences to “engage visitors’ senses and encourage creativity”. Customers were excited and were engaging in the space as we’d hoped,” Ng said.
Mandeep Chopra: Collaborations have been a successful strategy for brands to expand their reach and connect with audiences they may not typically engage. We are always on the lookout for unique aspects that can spark interest and drive engagement. Why do you think collaborations resonate so strongly with todays consumers?
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. We want to advocate ethical consumerism differently through a discovery led, gamified user journey on our mobile app,” he noted.
Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . The platforms are facilitating this by providing more points of engagement and means to sell.
This revitalised space offers customers an immersive beauty experience where they can explore our extensive product range, services and engage with the latest beauty tech elements. ES: Sephora’s Australian store fit-outs are carefully curated to resonate with the local market while maintaining the brand’s global identity.
Leveraging Mothers Day: beyond flowers and chocolates For brands and retailers, Mothers Day represents one of the more powerful occasions of the year to engage with shoppers in meaningful ways. Customisable gift and subscription boxes are also growing in popularity, allowing consumers to curate presents tailored to specific maternal figures.
The store offers a carefully curated toy selection spanning all play categories and age groups featuring top brands like Build-a-Bear, Lego, Hello Kitty, Preziosi Pet, Arias dolls, and Very Bella, offering a wide array of make-up and accessories for kids to experiment with new looks. .
Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.
With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.
“Apart from incorporating beauty tech, Sephora’s Store of the Future in Shanghai is part of our ongoing commitment to deepen our engagement with the beauty community in China.”
Workplaces can adopt similar strategies, emphasizing connection, collaboration, and creativity to boost employee engagement. These spaces have reinvented themselves with a mix of hybrid options and innovative experiences, offering something so compelling that people willingly leave the comfort of their homes to engage.
This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty. Recipients are empowered to choose gifts that align with their curated lifestyle and current trends.
The By Charlotte’s brand is renowned for creating and curating collections that compliment its existing pieces so consumers can thoughtfully collect over time. The founder sees her personal jewellery collection as a curation of keepsakes symbolising her most precious memories which heavily informs her design process. “To
The uncertainty of what one might find keeps shoppers engaged, making the experience much more gratifying when a remarkable item is uncovered. This consumer behaviour is known as intermittent reinforcement, the same principle that drives gamblers to keep playing or collectors to continue their pursuits.
Perfectly capturing and expressing the essence of Cheaney’s craft, and displays their footwear with the reverence and curation one might expect in an art gallery. This ethos is also palpable in the design of the New Bond Street store, where the layout and interior elements are carefully curated to encourage exploration and appreciation.
An increasingly diverse and inclusive celebration Valentine’s Day in Australia has shown varied engagement levels in recent years. Include products in curated subscription boxes for Valentines Day. Curate gift boxes with items such as chocolates, skincare products and beverages aimed at friendship gifting.
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