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How businesses are leveraging GenAI to curate bespoke customer experiences

Inside Retail

At a time when consumers are conscious of spending, especially in the lead-up to the holiday period, offering more value through tailored customer experiences for free is key to getting consumers to purchase through certain retail channels.

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Do big-box retailers need to reinvent themselves to attract Gen Z?

Inside Retail

The curated line of products includes items made using at least one material or process that is better for humans, animals, or the environment. According to a report by IBM, gen Z consumers want value tailored to them, and they want to be able to co-create an experience that is uniquely theirs. An example is jeweller Tiffany & Co.

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How to effectively communicate with customers this holiday season

Inside Retail

This means, according to Zhang, that businesses need to offer customers the ability to tailor their communication preferences extensively. If you’d like to download the full report, click here. Walk the tightrope. Keeping a brand top of mind to customers is a difficult tightrope to walk. To catch up on the full webinar, click here.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Many have invested time and money into curating consumer data and building systems to offer personalised experiences. You can download it here.

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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Know your customer For today’s retailer, no matter the channel, knowing and understanding your customers and their needs is critical to tailoring strategies for optimal engagement. Knowing your customer also includes offering a well-curated selection of products that cater to their needs and interests. It’s free here online.

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

With connectivity across the entire marketing, sales and fulfilment journey, it can collate, curate and analyse all the data empowering a business to better understand its customers – right down to their individual journeys of engagement – and then customise and personalise communications, feeding into email and SMS flows.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

“The more exciting story for the brand, as we hit this 10-year mark, is that we are on a very strong footing, with around 50 million visits to our site on a monthly basis and around 20 million downloads of our app,” she noted. make it one the best rated apps in terms of user experience in the marketplace. “I The future is bright.

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