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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. This is how you unlock sales potential unlike ever before.

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Kendall Jenner, curation and machine learning: Keeping up with Revolve Group

Inside Retail

FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. A good product is only 50 per cent of the job; the other 50 per cent is achieved through good customer service and other elements.

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Space NK Unveils Largest Store in Portfolio with Upgraded Westfield London Location

Retail Focus

Andy Lightfoot, Space NK CEO The newly upsized store not only features an extensive selection of the world’s top beauty brands, but each product category has been thoughtfully curated to create an easy and immersive shopping experience. A makeup play table offers customers the opportunity to comfortably discover and test products.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Deep dive: What social commerce looks like around the world

Inside Retail

Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . The platforms are facilitating this by providing more points of engagement and means to sell.

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what’s next for retail?

Retail Focus

Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy. Brands were unsure how to authentically drive their environmental agenda, and customer engagement was hampered by sporadic profiling.

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NRF Day 3: Fish with QR codes, cookies at Hermes. Tales from the main stage

Inside Retail

The ‘digital customer, digital store’ approach takes the view that every single customer that comes into a store needs to become a digital customer, and should not leave the store without a staff member having signed them up to a loyalty or membership program. We are trying to build a community around our brand.

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