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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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7 Ways to Design a Green Selfie Wall for Social Media Enthusiasts

Mindful Design

Since nature is the perfect backdrop for a great selfie, consider bringing it inside to attract social media-loving customers. A simple way to do this is using green walls to create an unexpected and irresistible decor element.

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Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Inside Retail

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

Puma’s latest running spikes for its Olympic sprinters and hurdlers are in a bright orange hue tinged with pink, which was picked for the distinct contrast it creates against the blue of the athletics track, according to Puma’s senior head of innovation Romain Girard.

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. billion dollars, with $77 billion from the mobile gaming market.

Fashion 241
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Five retail leaders discuss how to deliver value in a spending slump

Inside Retail

In contrast, Clement observed that customers are buying less frequently with day-to-day between-sales periods getting longer yet recording more units per transaction. Is social media the answer? However, some retailers arent seeing social media engagement translating into sales.