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Defying the traditional layout of commercial space that prioritizes efficiency and function, Gentle Monster exemplifies its new perspective on Future Retail. HAUS SHANGHAI’s 2nd floor houses the world’s largest Gentle Monster store. Tenacious yet pliant art pieces cut through the centre, forcing an unexpected flow of traffic inside the space.
The selection was made because of its “organic curvature and contrasting geometric forms”, she adds. “Typographic layouts feel conversational and evoke a sense of rhythm and journey.” “And the brand will continue to grow, evolve and adapt over the next decade,” D’Hondt says.
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