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Natural materials create "a sense of refuge" in Kyiv boutique Friends of Fashion

Dezeen

A curved bench and sinuous display rails meander through the interconnected spaces of this fashion store in Kyiv , Ukraine, which interior designer Katerina Kovalenko has conceived as a calming sanctuary for shoppers.

Boutique 111
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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?

Fashion 246
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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. It’s no wonder then that some of the biggest names in fashion are switching gears to include branded games in their marketing mix. billion people, with 57.9

Fashion 241
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The Outnet partners with ELV Denim in collection using deadstock fabric

Inside Retail

The collection features contrast denim styles alongside new categories including tailoring, knitwear and leather items. The collection includes a leather-fringed gladiator skirt reimagined from its original form of leather leggings and a drop-waist denim skirt produced from four pairs of jeans.

Reimagine 278
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Sanjay Puri Architects designs Mumbai boutique to reflect "the future of Indian fashion"

Dezeen

Nezo 's 1,800-square-foot showroom serves as a platform to unite emerging fashion brands from across India and was designed by Sanjay Puri Architects to reflect its goal of empowering women through modern silhouettes. The contrasting elements throughout the space embody the idea that femininity and strength can coexist."

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Bally Unveils A New London Flagship on Regent Street, Celebrating its 170-Year Heritage

Retail Focus

A prevalent design theme centres around London clay, which forms the bedrock of the Thames underground to the building blocks of the city’s iconic landmarks above ground. A focus on materials creates an open, flexible space with visual contrasts, a central Bally Haus feature. Bally Haus London opened its doors on July 13th.

Display 317
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Reflecting pool centres XC273 fashion boutique in former Shanghai towel factory

Dezeen

Chinese studio Dongqi Design has turned a disused factory in Shanghai into a multi-brand fashion and lifestyle store , adding glossy marble and metal surfaces to offset its exposed concrete shell. Dongqi Design has turned a former factory into a fashion boutique. Glossy surfaces are contrasted against the building's raw concrete shell.

Boutique 103