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When Laura Peden was growing up in the 1970s, departmentstores were a special place. Decades later, she still vividly remembers how she and her grandmother would travel into Myer’s city store at Christmas to see the “insanely fascinating” windows. The departmentstore was no longer the star attraction.
When business was booming, Revlon’s strategy was to expand sales through mass market departmentstores, as well as buying expensive advertising. Like other legacy brands, they invested in magazine editorials which drove shoppers into stores, where sales would be converted through personal selling and glossy displays.
With this year’s window displays, the departmentstore’s offering is designed to “spread joy and happiness” Bright colours are the star of the show this year – a stark contrast to last year’s monochrome affair.
The themes on display are often indicative of the global trends affecting consumers and retail. In contrast, Australian responses to the KPMG seamless commerce report suggest a low adoption rate for livestreaming shopping (11 per cent) and social commerce (13 per cent).
Selfridges adopted the Christmas spirit early this year – earlier, in fact, than any other departmentstore in the world, it claims. This year’s “A Christmas for Modern Times” displays have been on display since 17 October. Selfridges. Fortnum & Mason. Liberty London.
Design and architecture agency Studiopepe references Milan's offices and metro stations in its revamp of the fourth floor of the city's renowned luxury departmentstore La Rinascente. The department is accessed via a bright yellow staircase. Studiopepe used contrasting textures throughout the interior.
Trainers injected with magnets climb the walls and polystyrene ceiling tiles line the floor of Axel Arigato 's "upside-down" office-themed sneaker pop-up in London's Selfridges departmentstore. The concept was in contrast to other sneaker brands at the time, which typically displayed as many shoes as possible across shop walls.
Indoor trees, natural light and a sculptural 12-metre-high waterfall help to create a calming shopping experience inside the Hyundai Seoul departmentstore in Seoul , with interiors designed by Canadian studio Burdifilek. Mirrored display cases allow products to take centre stage. Ceilings are left unfinished on the third floor.
Fashion brand Acne Studios has opened its latest store in China, which was designed by Stockholm studio Halleroed and is located in the submerged SKP departmentstore designed by Sybarite in Chengdu , China. The 338-square-metre store has a discrete sandstone exterior marked by a red LED sign displaying the brand's logo.
Think digital displays, posters, in-store radio and aisle-end displays through to digital media, indoor and outdoor billboard space, catalogues, customer magazines – even down to branded single-use coffee cups or messages on hold for call centres – everything that can be classified as owned media.
This is contrasted with industrial materials that nod to the racing industry, such as the perforated and gridded stainless steel sheets that form partition walls and display cabinets. Perforated and gridded stainless steel sheets nod to Newman's racing career.
departmentstore in Seoul. Veering away from global retail trends, the store was designed to be approachable, while providing visionary design elements that are inspirational and aspirational. The Hyundai, Seoul. Design: Burdifilek, Toronto. Photography: Yongjoon Choi Photography, Seoul. The Huyndai opened a new 102,000-sq.-ft.
It’s that time of year again when we take a look at some of the best Christmas window displays and this year we’ve decided to take a look at Christmas windows in two of the world’s greatest shopping capitals – London and New York. Fortnum and Mason. Where they have chosen the theme ‘Believe in Wonder’ for their festive feature.
Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering departmentstores. Echoing Parisian architecture, sensorial and mineral materials, such as Lutetian limestone, marble, and fluted concrete are enhanced by elegant, contrasting details of gold and wood.
Also known as Australia’s “cultural capital”, Melbourne is home to several art galleries and its iconic laneways and arcades which are galleries in themselves for their vibrant displays of street art and jazz bars. The store’s fluorescent pink and green palette and playful patterns echo the prints and pastels found in its fashion line.
Designer Laura Gonzalez has overhauled two floors of retail space in New York City's historic One Wall Street skyscraper for the US flagship of French departmentstore Printemps. According to Gonzalez, the store's historic New York location made it possible. "We
Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded departmentstores including The John Wanamaker Store (designed by Daniel H. Gaslight lamps and cobblestone streets were the order of the day. Hearn & Son, B.
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