CRP

NOVEMBER 25, 2024

CLICK HERE TO GET STARTED How to Use Custom Packaging as a Marketing Tool Initially, packaging served a practical purpose, allowing companies to protect their products from damage. As competition grew, brands used design elements—like colors, textures, and logos—to attract attention on store shelves.

Marketing 52

Marketing Color Tailored Texture 52

Creative Displays Now

OCTOBER 31, 2024

The unboxing experience also matters to consumers — if opening the packaging feels special, they are more likely to become loyal customers or share their experience online. The Role of Packaging in Brand Identity The role of packaging in brand identity is multifaceted and critical to how consumers perceive and engage with a brand.

Design 52

Design Color Display Texture 52

Jahabow

JANUARY 16, 2025

Engaging the Senses Luxury retail thrives on multi-sensory experiences , and display case design contributes significantly. Beyond the visual, a display’s tactile and auditory elements can enhance customer engagement. These stories create a deeper connection with the customer and enhance the brand’s allure.

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Display Jewelry Design Visual Merchandising 52

CRP

MAY 28, 2024

Waste management studies in Los Angeles highlight a post-Christmas spike in shipping materials waste, with a striking contrast between December 2022 and January 2023. This can include exclusive designs, interactive elements, or unique textures applied to the packaging to create a tactile experience. Cardboard waste jumped from 2.04

Gifts 52

Gifts Color Tailored Pattern 52

Dezeen

FEBRUARY 5, 2025

"Tones of warm white were chosen as the project's primary hues, and the emphasis was turned to the diversity and blend of various material textures." After eliminating the excessive use of colour, we opted to zone the area and accent essential elements using textures.

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