Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

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Inside Retail

OCTOBER 9, 2024

The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

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Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

NOVEMBER 17, 2024

We still have some work to do in multi-site strategy; we expect some franchisees will want an Acai Brothers franchise,” Lee said. Acai is a fresh market for Concept Eight. However, the launch of seven virtual brands took the business into the unknown fried chicken, vegan and dumpling markets.

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.

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RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Inside Retail

AUGUST 6, 2024

Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty.

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Inside Retail

OCTOBER 1, 2024

Entering this market can be especially appealing for Australian brands that have reached “a ceiling” in their home country, he said. Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders.

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Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

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Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. In general, she believes the brand has set itself up well by investing in omnichannel strategies, and integrating its online and in-store experience.

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Retail Bound

NOVEMBER 21, 2023

When planning your marketing strategy, consider educational content that addresses a pain point of your core community — whether it’s a tutorial, quick tips, or debunking popular (often viral) myths. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Branding and market testing serve as the heartbeat of the product’s initial journey, ensuring that once a device hits the market, it does so with a strong, market-tested brand identity that captivates and converts the target audience.

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Retail Bound

OCTOBER 8, 2024

This will not only make it easier for you to market your products, but also help you build a loyal customer base who are looking for something unique and different. Understanding Your Target Market Once you have identified your niche, it is important to understand your target market.

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RetailMinded

OCTOBER 10, 2024

One of the most effective strategies is influencer marketing. But what makes influencer marketing so powerful for retail brands? But what makes influencer marketing so powerful for retail brands? Authenticity Matters: Today’s target consumers can easily distinguish between real and fake influencer collaborations.

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Inside Retail

APRIL 8, 2024

“Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

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Inside Retail

FEBRUARY 25, 2024

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.

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Retail Times

APRIL 6, 2021

Have a look and see if you can incorporate these into your retail strategy. As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Cause based marketing.

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Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Retail Bound

FEBRUARY 20, 2024

Setting the right price for your product is essential because it not only affects your sales and revenue, but it also sends a message to consumers about the value and quality of your offering. Understand Your Target Market Knowing your target market is essential in pricing your product successfully.

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Inside Retail

NOVEMBER 29, 2022

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Instead, investment is prioritised in cost-reduction strategies, process efficiencies, IT modernisation, support, and back-office initiatives.

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Retail Bound

APRIL 30, 2024

After all, they are the ones responsible for getting your products into the hands of consumers. This includes its features, target market, and unique selling points. Define Your Distribution Strategy Before approaching a distributor, it’s crucial to have a well-defined distribution strategy in place.

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. Source: Supplied. Innovation is a big part of our range.

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Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

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Inside Retail

JUNE 21, 2022

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

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Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

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Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

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Inside Retail

MARCH 27, 2024

These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens. parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes.

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Inside Retail

MAY 9, 2024

The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years. Our focus is strategic growth across both our direct-to-consumer business as well as our international wholesale,” Vallance-Gasan, founder and creative director of Rebecca Vallance, told Inside Retail. “The

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RetailMinded

JULY 6, 2024

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. Understanding Your Target Market and Their Needs You need to know who you’re selling your product to. What Are the 4 Ps of Retail Management?

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