Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.

Unity 260

Unity Engagement Social Media Apparel 260

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Next, however, is its own bricks-and-mortar expansion. Source: Supplied. Innovation is a big part of our range.

Planning 246

Planning Beauty and Health Target Market Location 246

Retail Times

APRIL 6, 2021

Have a look and see if you can incorporate these into your retail strategy. As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Cause based marketing.

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

OCTOBER 9, 2024

The US-based brand sells direct-to-consumer online and in over 12,000 stores across North America, including Ulta Beauty, CVS and Walmart. million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens.

Marketing 130

Marketing Target Market Social Media Strategy 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

AUGUST 6, 2024

Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty.

Shopping 130

Shopping Outdoor Target Market Engagement 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . This included the images on in-store photos, gift cards and shopping bags.

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Expansion Fashion Marketing Target Market 223

Inside Retail

OCTOBER 1, 2024

Entering this market can be especially appealing for Australian brands that have reached “a ceiling” in their home country, he said. Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders.

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Social Media Apparel Fashion Consumer 130

Inside Retail

AUGUST 30, 2022

While the index – which provides insight into actual and intended spending patterns – shows consumer spending is generally healthy, it also reveals a deeper undercurrent. We look at some of the strategies we’re more regularly discussing with our retail industry clients. per cent from the same month last year. Back to the future.

Target Market 26

Target Market Rhythm Consumer Shopping 26

Inside Retail

APRIL 8, 2024

“Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

NOVEMBER 29, 2022

Customer experience (CX) has long been a strategic focus for business-to-consumer (B2C) retailers who understand its role as a key driver of customer acquisition, conversion, and retention. Instead, investment is prioritised in cost-reduction strategies, process efficiencies, IT modernisation, support, and back-office initiatives.

Target Market 130

Target Market Strategy Consumer Marketing 130

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

JUNE 21, 2022

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

FEBRUARY 25, 2024

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Then, if we compare that to a week where we had no in-store retail media, it was an uplift of 76.8

Promotion 130

Promotion Marketing Target Market Shopping 130

RetailMinded

NOVEMBER 4, 2020

Unfortunately, the rate of evolution for online marketing was so high that we see so many common mistakes that are done literally every single day. . For every single business that invests in online marketing, it is very important to have a strategy and to avoid the very common mistakes highlighted below by Peter Kent Consulting. .

Marketing 110

Marketing Target Market Advertising Strategy 110

Inside Retail

NOVEMBER 17, 2024

We still have some work to do in multi-site strategy; we expect some franchisees will want an Acai Brothers franchise,” Lee said. Acai is a fresh market for Concept Eight. However, the launch of seven virtual brands took the business into the unknown fried chicken, vegan and dumpling markets.

Concept 130

Concept Target Market Expansion Marketing 130

Inside Retail

APRIL 18, 2021

Niche sites also know a target market inside and out, making it easier to solve (and evolve) customer needs and meet their demands. For example, with a narrower product range operators can devote time to delivering a quality customer experience that speaks directly to their consumer.

Hobbies 130

Hobbies Target Market Curate Marketing 130

Inside Retail

JUNE 7, 2022

US branding and marketing agency Creative Mischief recently created quite an online sensation by making 999 electronic copies of an Andy Warhol painting that they acquired, so online bidders had no idea if they were getting the original or a copy. Its tactics like this that make an online splash and provide a reinterpretation of creativity.

Curate 130

Curate Line Marketing Target Market 130

Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

Social Media 113

Social Media Strategy Concept Form 113

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

Tailored 130

Tailored Social Media Target Market Marketing 130

Inside Retail

MAY 2, 2022

In fact, it is one of the first things we teach in undergraduate marketing courses, as part of the segmentation-targeting-positioning (STP) process we teach as an introduction to marketing strategy. In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable.

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Gifts Target Market Beauty and Health Consumer 130

Trade Show Booth Companies - Trade Group

NOVEMBER 2, 2022

A product launch is a marketing event that precedes the release of a new product. It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. You can launch an old product to a new audience or different market segment. Have a solid digital marketing plan.

Planning 98

Planning Advertising Target Market Marketing 98

Inside Retail

MAY 9, 2024

The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years. Our focus is strategic growth across both our direct-to-consumer business as well as our international wholesale,” Vallance-Gasan, founder and creative director of Rebecca Vallance, told Inside Retail. “The

Expansion 147

Expansion Target Market Fashion Boutique 147

RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

MARCH 27, 2024

These meal kits enable consumers to indulge in gourmet dining experiences within the confines of their own kitchens. parallel, our strategy includes fostering a robust brand presence,” he elaborated.

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Expansion Social Media Form Target Market 130

Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. It’s a crucial strategy to make your products stand out in a competitive retail space. Since then, the market has become saturated with competition. Visual Merchandising Explained. Who Uses Visual Merchandising?

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Visual Merchandising Merchandising Display Promotion 97

RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. Primary influencers can be friends, family, and even co-workers.

Advertising 119

Advertising Target Market Consumer Perspective 119

Inside Retail

NOVEMBER 26, 2023

With constant pressure to stay ahead of the competition, continuously innovate and get seasonal releases on time, it can be difficult to ensure that all the moving parts come together to create the best possible products at the right price point for each target market.

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Balance Marketing Fashion Apparel 130