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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default. Brands are outsourcing too much of their strategy to automation, forgetting that while AI can optimise, it cant replace fundamental marketing strategy (yet), he added.

Strategy 237
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1.

Strategy 246
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Three key inventory strategies Adidas uses to stay ahead

Inside Retail

As supply chains grow more complex and consumer expectations shift, maintaining the right inventory balance is becoming increasingly difficult and the cost of getting it wrong is high. Here are three key strategies Adidas is using to keep its stock in check. This year, the challenge remains just as pressing.

Strategy 241
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 261
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A Blueprint for B2B Commerce

Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. In the B2B space, digital expectations are higher than ever.

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Woolworths and Coles drew consumer ire for cost-of-living pressures in 2024

Inside Retail

At opposite ends of the political spectrum, the National Party and the Greens both argued that divestment provisions should be incorporated into federal competition laws to ensure fair trading with suppliers and consumers. Breaking up is hard to do The first report critical of the supermarket sector was released in January 2024.

Consumer 246
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‘Extreme price sensitivity and distrust’: How consumers view apps, websites

Inside Retail

A study by technology company CI&T has highlighted consumer distrust in retailer apps and websites, along with the increasing importance of price sensitivity. Additionally, many consumers feel that retailer apps often fail to deliver on their promises, leading to disappointment and distrust.

Consumer 130
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 🛒 Integrated Marketing and Engagement: Learn how marketing and engagement strategies work together to build stronger customer relationships.