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Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1.
Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. The companys relaunch strategy is a studied one.
For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default. Brands are outsourcing too much of their strategy to automation, forgetting that while AI can optimise, it cant replace fundamental marketing strategy (yet), he added.
As supply chains grow more complex and consumer expectations shift, maintaining the right inventory balance is becoming increasingly difficult and the cost of getting it wrong is high. Here are three key strategies Adidas is using to keep its stock in check. This year, the challenge remains just as pressing.
Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. In the B2B space, digital expectations are higher than ever.
Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.
At opposite ends of the political spectrum, the National Party and the Greens both argued that divestment provisions should be incorporated into federal competition laws to ensure fair trading with suppliers and consumers. Breaking up is hard to do The first report critical of the supermarket sector was released in January 2024.
“As a result, some are visiting less often and I think today’s results tell that same story,” he said in an announcement, adding the company needs to fundamentally change its recent strategy to be able to improve its performance. The main issue is that consumers are buying less coffee from Starbucks in order to save money.
Acting now to build a strong first-party data strategy isnt just about staying compliant, its about positioning your business as trustworthy, transparent, and future-proof. A well-thought-out strategy shows customers you respect them. The post How to get your first-party data strategy right appeared first on Inside Retail Australia.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
Whether you're engaging with customers on their social media platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.
As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5
Global geopolitics are making Australia look like an attractive market, but retailers are continuing to grapple with huge shifts in consumer behaviour as well as technological change. These evolving consumer expectations are a key driver behind the changes happening in retail. This is what consumers crave.
As it becomes harder to navigate uncertain markets and the ever-evolving consumer sentiment, Burberrys recent turnaround offers valuable lessons for those seeking good sustainable success in 2025 and beyond. At first, this strategy appeared super promising. But cracks soon appeared.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?
While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?
Five months before launching in Australia, the business focused on gaining a deep understanding of Australian consumers and the trends, desires and purchasing habits of its tween to late-teen target market. A key insight that emerged from our research is that Australian consumers want ‘skincare to be easy’,” Richards said.
As a consumer, I wanted something that spoke to me pieces that felt timeless and enduring, yet were modern and easy to wear. Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. And was this intentional?
A study by technology company CI&T has highlighted consumer distrust in retailer apps and websites, along with the increasing importance of price sensitivity. Additionally, many consumers feel that retailer apps often fail to deliver on their promises, leading to disappointment and distrust.
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 🛒 Integrated Marketing and Engagement: Learn how marketing and engagement strategies work together to build stronger customer relationships.
Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.
As inflationary pressures and rising grocery prices affect consumer spending in Australia, high-value retail megastores are gaining popularity now more than ever. The post How Costcos new warehouse is a key move in its Australian expansion strategy appeared first on Inside Retail Australia.
However, as AI-powered platform Blue Yonder’s Brett Egglestone, senior director – retail industry strategy, advises, it does not matter what time of the year it is: your customers always expect the same level of service. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1.
We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response? Are you looking to grow, solidify, invest or cash up?
Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.
When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.
Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers.
As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. Consumers attracted to value and convenience The year-on-year growth in general retail purchases has bucked recent trends. Consumer Price Index, Australia. Here are just some of the trends.
Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.
Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. E-commerce to become recommerce The Australia Post eCommerce Report 2025 revealed that consumers are more concerned about saving money than buying sustainably in 2024.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences. “It’s The way consumers dress in this region is strikingly different from the rest of the world.
For brands targeting younger audiences, leveraging influencer partnerships could still yield trust-building benefits, but for older demographics, this strategy appears less relevant. Offsite reviews are viewed as independent and unbiased, making them an essential tool for e-commerce businesses to build consumer trust.
Woolworths organisational restructure and consolidation of its retail divisions could in fact hint towards a more nuanced strategy at play. Private-label products are a core pillar of any grocery retailer’s strategy, in particular in times where value is heightened for the shopper, explained Sperti.
billion, with direct-to-consumer sales down 12 per cent and wholesale sales down 7 per cent. The post Nike CEO trusts strategy despite sales downturn appeared first on Inside Retail Australia. For the three months ended February 28, revenues were down 9 per cent year-on-year to $11.3 Sales of the Nike brand fell 9 per cent to $10.9
IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.
It is vital we give consumers the absolute best experience possible whether it is online or at retail, and we will continue to learn how best to deploy DTC across the region accordingly. IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific?
The company is targeting the opening of more than 25 stores as part of its three-year strategy, which was announced at its annual meeting in Melbourne. The beauty retailer will also grow its owned brand portfolio through retail and direct-to-consumer channels, as well as wholesale partnerships in new geographic regions.
Inventor versus corporation Dreamfarm has now brought over 60 products to market each designed to transform consumers’ experience in their kitchen but it was after product four that Gransbury changed his patent strategy. We’re not in the business of going to court, Gransbury said.
The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges. AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Real-Time Shelf Monitoring Manual shelf checks are time-consuming and prone to errors.
Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.
Together we aim to strengthen our presence in the region offering consumers our world-renowned brands.” Rising demand The strategic alliance coincides with a substantial expansion of Southeast Asia’s watch and jewellery sector, attributed to the region’s enhanced consumer purchasing power and increased tourism activity.
It will help offset the electricity consumed by Amazons local operations while benefitting other energy users, including local businesses, community services and households. The post Amazons Michael Cooley on how a wind farm is meeting the needs of the consumer appeared first on Inside Retail Australia.
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