Remove Consumer Remove Sporting Goods Remove Strategy
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Dick’s Sporting Goods Knocks It Out of the Park with “House of Sport” Experiential Concept

VMS

J UST AS AMERICANS, bored and anxious during pandemic lockdown, collectively revisited their love affair with outdoor activities and sports, Dick’s Sporting Goods (Coraopolis, Pa.) introduced its new House of Sport concept, focused on multi-sport experiences, better shopper engagement and elevated customer service.

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Will curbside retail be a viable strategy post-Covid?

Inside Retail

Click and collect was a well-established channel prior to the Covid-19 pandemic and proved popular with a subset of regular consumers. Curbside collection gives consumers choice and control. When a purchase doesn’t meet expectations, consumers can select from a number of locations to execute a free return on their terms.

Strategy 147
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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

“That’s something we need to strengthen further in the consumer mindset.” Reinforcing brand image “We need to be very clear that Puma is about speed,” Freundt, who has been in the top job just over a year, told Reuters in an interview ahead of the campaign launch.

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Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Inside Retail

During the first six months of this year, Amer Sports’ turnover in China soared 52 per cent to$599 million. The company’s portfolio includes Wilson Sporting Goods, Canadian outdoor clothing brand Arc’teryx and French sporting goods firm Salomon. Descente and Kolon Sport also posted sales surged 41.8

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. The Nike Run Clubs (NRC) were proving to be a powerful consumer experience.

Strategy 130
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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246