Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

SEPTEMBER 12, 2024

Could you speak to how Sephora aims to bring in a new era of beauty for Australian consumers? This service bridges the gap between online shopping and in-person retail, offering flexibility and immediacy to the modern consumer. IR : How does the average Australian beauty consumer differ from consumers in other markets?

Curate 262

Curate Shopping Tailored Social Media 262

Retail Focus

AUGUST 25, 2024

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. IoT devices offer instant inventory insights, helping prevent excess stock or shortages.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

MARCH 19, 2024

Don’t fall into the trap of assuming they think and act the same, so use a mixture of email, SMS, social media, and other channels to communicate with them.” The ease of returns has become a basic expectation among consumers shopping online. Daly recommends customising returns to offer high-value customers a VIP experience.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

MAY 28, 2024

This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? IR : Does the brand have any unique concepts tailored for the ANZ markets?

Social Media 257

Social Media Boutique Marketing Fashion 257

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JANUARY 3, 2023

At Amazon, algorithms are used to track consumer behaviour and adapt product recommendations based on a wide range of factors. As we know, the retail industry is under pressure as consumers shift their spending to online retailers. This has allowed them to achieve a much higher conversion rate than rival sites like eBay and Walmart.

Shopping 290

Shopping Display Social Media Department Stores 290

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences. Revolutionising loyalty programs.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.

Artistic 130

Artistic Social Media Tailored Engagement 130

Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. Through clear communication and honest dialogue, we empower consumers to make informed choices about their skincare regimen,” he added. At the helm is Mohit Yadav.

Social Media 130

Social Media Expansion Consumer Marketing 130

Retail Focus

SEPTEMBER 2, 2024

PPC is widely used in e-commerce, search engine marketing, and social media platforms like Google Ads and Microsoft Advertising. Customised Strategies: Top agencies tailor their PPC strategies to meet the unique needs and goals of each business. It’s a way to buy visits to your site rather than earning them organically.

Advertising 130

Advertising Social Media Tailored Strategy 130

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. The integration of technology into subscription services has also been a growth driver.

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Retail Focus

MAY 1, 2024

Online retailers use algorithms to analyze your browsing and purchase history, offering recommendations tailored just for you. Real-Time Inventory Management Digital technology enables real-time inventory management, a boon for retailers and consumers.

Shopping 130

Shopping Social Media Tailored Management 130

Inside Retail

JUNE 4, 2024

BigCommerce’s 2024 Online Shopping Report: Consumer Behaviour Trends Shaping Ecommerce examines trends across multiple years, revealing the current challenges – and opportunities – for online retailers. A dichotomy in shipping fee attitudes Never before have consumers been so sensitive to shipping costs, the report finds.

Social Media 147

Social Media Tailored Engagement Consumer 147

Inside Retail

NOVEMBER 28, 2023

The welcome email can also introduce social media channels and invite feedback about how often they’d welcome communication from the brand. Thank you messages can be tailored to new shoppers or returning customers. Browse abandonment Remind subscribers about products that caught their attention while browsing.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

MARCH 24, 2024

The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US. With consumers increasingly adopting an omnichannel approach to both purchase and post-purchase behaviour, it’s crucial for retailers to cater to their diverse needs.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

Engagement 130

Engagement Social Media Fashion Apparel 130

Retail Focus

FEBRUARY 15, 2024

Just as students might seek custom paper writers to tailor content specifically to their academic needs, retailers must similarly customize their marketing strategies to meet the unique demands and preferences of the student market. Platforms like Instagram, TikTok, and Twitter are where students spend a significant portion of their time.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

AUGUST 3, 2023

Demographic shifts are changing the nature of consumer spending. Gen Z is a unique demographic with distinct preferences for marketing,” Evan Tsaprounis, e-commerce lead at social media company Snap, told Inside Retail. They don’t like traditional sales tactics, and instead look for brands that align with their values.

Social Media 130

Social Media Marketing Tailored Consumer 130

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

Art 264

Art Display Light Artistic 264

Inside Retail

MAY 29, 2022

Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs. Although physical stores will continue to play a role, the rise of technology and e-commerce has shifted consumer behaviour and preferences. DTC is poised to grow.

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market.

Social Media 130

Social Media Strategy Space Engagement 130

Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

Shopping 130

Shopping Social Media Advertising Tailored 130

Retail Focus

SEPTEMBER 27, 2022

This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Social Marketing . Social media is one of the most popular marketing methods used by online retailers to combine information and boost the visibility of their businesses.

Social Media 130

Social Media Advertising Promotion Tailored 130

Retail Focus

OCTOBER 7, 2024

Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers. Personalised experiences are tailored to individual preferences and needs, ensuring that each shopper feels uniquely valued, understood, and privileged.

Social Media 147

Social Media Curate Engagement Strategy 147

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. Consumers were often more loyal to certain brands than they are now. Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. Ghalia BOUSTANI.

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

AUGUST 10, 2021

The company has shifted towards more entertainment and social spaces in its developments as consumers, in China in particular, increasingly shop online, visiting malls more for food or movies. Andersen told Reuters a third of tenants at the Livat Changsha mall were retailers currently. Andersen said the program currently has around 2.3

Social Media 147

Social Media Shopping Tailored Strategy 147

Retail Focus

JULY 24, 2024

These ephemeral spaces are designed to captivate consumers, offering them immersive experiences that go far beyond traditional retail encounters. The essence of pop-up retail lies in its transient nature, typically available for a limited time, which creates a sense of urgency and exclusivity that resonates with modern consumers.

Visual Merchandising 147

Visual Merchandising Engagement Social Media Space 147

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data.

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Cumulative TV audiences have grown to 1.5 A new beginning “It’s very exciting for us. Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.

Social Media 147

Social Media Merchandising Fashion Perspective 147

Inside Retail

NOVEMBER 18, 2024

There is also subdued consumer sentiment and the rising cost of doing business. It aims to entrench itself as a lifestyle brand renowned for delivering affordable discretionary luxury to its consumers year-round. It’s not easy to be a mid-market retailer in Australia right now. Growth opportunities are hard to come by.

Gifts 246

Gifts Strategy Marketing Shopping 246