Inside Retail

JULY 29, 2024

Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience.

Strategy 278

Strategy Advertising Gifts Engagement 278

Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. The way consumers dress in this region is strikingly different from the rest of the world.

Strategy 130

Strategy Perspective Fashion Social Media 130

Inside Retail

MARCH 3, 2025

Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is social media the answer?

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

Social Media 130

Social Media Strategy Balance Space 130

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

FEBRUARY 23, 2022

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

Light 292

Light Consumer Social Media Shopping 292

Inside Retail

NOVEMBER 18, 2024

There is also subdued consumer sentiment and the rising cost of doing business. It aims to entrench itself as a lifestyle brand renowned for delivering affordable discretionary luxury to its consumers year-round. That comes down to our strategy, it’s multifaceted, not a one-dimensional approach.”

Gifts 246

Gifts Strategy Marketing Shopping 246

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

DECEMBER 5, 2022

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260

Strategy Social Media Consumer Shopping 260

Inside Retail

SEPTEMBER 9, 2021

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.

Strategy 259

Strategy Consumer Social Media Other 259

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

Social Media 130

Social Media Beauty and Health Pattern Engagement 130

Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245

Consumer Beauty and Health Social Media Accessories 245

Inside Retail

FEBRUARY 17, 2025

This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy.

Expansion 130

Expansion Social Media Engagement Strategy 130

Inside Retail

JANUARY 5, 2025

Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.

Space 147

Space Concept Curate Engagement 147

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.

Artistic 130

Artistic Social Media Tailored Engagement 130

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

Boutique 278

Boutique Fashion Social Media Curate 278

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

FEBRUARY 17, 2025

The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3

Social Media 130

Social Media Department Stores Consumer Shopping 130

Retail Focus

JANUARY 2, 2025

With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?

Balance 162

Balance Consumer Engagement Marketing 162

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

AUGUST 27, 2023

According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. Yep, you guessed it, on social media. Get in front of your customers (or in their pocket). Think again.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

FEBRUARY 16, 2025

Any retailer worth its salt understands that consumers’ shopping behaviour varies across different age demographics. The data indicated a strong correlation between age and the type of shopping centers that consumers visit.

Shopping 130

Shopping Apparel Social Media Consumer 130

Inside Retail

MARCH 12, 2025

Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.

Beauty and Health 130

Beauty and Health Social Media Line Consumer 130

Inside Retail

JANUARY 21, 2025

This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

MARCH 22, 2023

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. Download here.

Social Media 130

Social Media Apparel Accessories Accessories 130

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.

Curate 130

Curate Social Media Space Layout 130

Inside Retail

NOVEMBER 14, 2024

Not just about cutting costs “You might not expect a CFO to be excited about lowering prices, but for us, this move is a win-win,” York Street Brands CFO Bridget Mitchell told Inside Retail , “Passing on these savings strengthens our relationship with customers and aligns perfectly with our long-term growth strategy. “By

Social Media 130

Social Media Strategy Location Consumer 130

Inside Retail

DECEMBER 19, 2024

It’s that time of the year again when Pinterest predicts the themes that will dominate shopping habits and consumer behaviour. While the app uses a lot of buzzwords to name and describe the emerging trends, its data collected from users gives retailers a unique insight into the minds of consumers.

Social Media 130

Social Media Consumer Art Marketing 130

Inside Retail

AUGUST 20, 2024

Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. This strategy is based on that platform’s current consumer demographic reach, but Coulter said “that will change over time”. I’m not underplaying Tiktok, but right now, Instagram is our focus,” he said.

Social Media 278

Social Media Marketing Shopping Planning 278

Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On

Social Media 264

Social Media Gifts Promotion Strategy 264

Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

JANUARY 16, 2025

Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.

Fashion 130

Fashion Jewelry Social Media Consumer 130

Inside Retail

DECEMBER 1, 2024

The Chinese consumer market, especially in our segments, is still booming,” Jie Zheng, CEO of Amer Sports, said in the earnings call. “We Consumers in Tier 1 and Tier 2 cities are increasingly treating outdoor activities as part of their lifestyle, which benefits brands like Arc’teryx and Salomon.” per cent year-on-year to 4.6

Sporting Goods 130

Sporting Goods Outdoor Social Media Consumer 130