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The digitalisation of media has seen advertising budgets diverted towards socialmedia campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. Ultimately, its about understanding how Meta and Google ads fit into the businesss broader marketing strategy.
When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? The strategy was vastly different from its polished Instagram marketing, targeted at an older Gen Y and Z audience.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
Whether you're engaging with customers on their socialmedia platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.
Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its socialmediastrategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Socialmedia sensation. Ma says Shein is very focused on the “everyday creator” strategy.
We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. How did the macroeconomic environment affect Ksubi in 2024, and what strategies did you deploy in response? Are you looking to grow, solidify, invest or cash up?
Let’s dive into the shifts expected to alter shopping for this year’s holiday season and explore additional winning strategies for retailers. These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience.
In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for socialmedia with these themes – in this case, from Korea, including Jeju and K-pop. The way consumers dress in this region is strikingly different from the rest of the world.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is socialmedia the answer?
Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on socialmedia for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63
It’s no secret performance marketing on socialmedia platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.
One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.
There is also subdued consumer sentiment and the rising cost of doing business. It aims to entrench itself as a lifestyle brand renowned for delivering affordable discretionary luxury to its consumers year-round. That comes down to our strategy, it’s multifaceted, not a one-dimensional approach.”
The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.
Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.
While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company also plans to open its first physical store in the US, further enhancing its omnichannel strategy.
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through socialmedia. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.
With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95
The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3
With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. Yep, you guessed it, on socialmedia. Get in front of your customers (or in their pocket). Think again.
Since the advent of paid ads on socialmedia, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?
Any retailer worth its salt understands that consumers’ shopping behaviour varies across different age demographics. The data indicated a strong correlation between age and the type of shopping centers that consumers visit.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. The post Why General Pants is looking to stores, socialmedia to grow in 2023 appeared first on Inside Retail. Download here.
The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.
Not just about cutting costs “You might not expect a CFO to be excited about lowering prices, but for us, this move is a win-win,” York Street Brands CFO Bridget Mitchell told Inside Retail , “Passing on these savings strengthens our relationship with customers and aligns perfectly with our long-term growth strategy. “By
It’s that time of the year again when Pinterest predicts the themes that will dominate shopping habits and consumer behaviour. While the app uses a lot of buzzwords to name and describe the emerging trends, its data collected from users gives retailers a unique insight into the minds of consumers.
Currently, the brand’s main socialmedia channel is Instagram, but it does have a TikTok account. This strategy is based on that platform’s current consumer demographic reach, but Coulter said “that will change over time”. I’m not underplaying Tiktok, but right now, Instagram is our focus,” he said.
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that socialmedia, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On
Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.
Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
The Chinese consumer market, especially in our segments, is still booming,” Jie Zheng, CEO of Amer Sports, said in the earnings call. “We Consumers in Tier 1 and Tier 2 cities are increasingly treating outdoor activities as part of their lifestyle, which benefits brands like Arc’teryx and Salomon.” per cent year-on-year to 4.6
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