Inside Retail

MARCH 22, 2023

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. Download here.

Social Media 130

Social Media Apparel Strategy Accessories 130

Inside Retail

NOVEMBER 14, 2024

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. The way consumers dress in this region is strikingly different from the rest of the world.

Strategy 130

Strategy Perspective Fashion Social Media 130

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Inside Retail

DECEMBER 5, 2022

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260

Strategy Social Media Consumer Shopping 260

Inside Retail

FEBRUARY 7, 2022

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

FEBRUARY 23, 2022

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

Light 292

Light Consumer Social Media Shopping 292

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130

Strategy Social Media Marketing Advertising 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying. This logic extends into the store.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. Those with the right multichannel strategy will win in this volatile e-commerce climate. Increase visibility and put your products front and centre in the eyes of consumers. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

JULY 16, 2024

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

Social Media 130

Social Media Consumer Strategy Balance 130

Inside Retail

APRIL 26, 2024

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

AUGUST 27, 2023

According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. Yep, you guessed it, on social media. Get in front of your customers (or in their pocket). Think again.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 14, 2024

Straand’s strategy for the holiday season’s key sales event is all about rewarding its loyal customers who are looking for their favourite product top-ups at a discount and reaching new customers who are curious to add a new product to their rotation.

Social Media 246

Social Media Strategy Gifts Planning 246

Inside Retail

SEPTEMBER 9, 2021

While Aldi isn’t the only retailer to use this form of limited-time offer, and certainly not the first, its Special Buys have become synonymous with the brand and a huge hit among consumers. In some cases, they are so popular that consumers literally fight for them. Scarcity is a powerful motivator for consumer behaviour.

Strategy 259

Strategy Consumer Social Media Other 259

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264

Consumer Shopping Engagement Fashion 264

Inside Retail

AUGUST 26, 2024

This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful.

Social Media 130

Social Media Curate Engagement Marketing 130

Inside Retail

AUGUST 20, 2024

If you’re confused about what that means, here’s a brief breakdown of the viral trend that’s taken over social media and beyond. Katy Lubin, vice president of brand and communications at Lyst, further explained the difference between “brat” and the previous aesthetics that have swept social media. That’s brat.”

Social Media 147

Social Media Artistic Fashion Marketing 147

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Questions like: What platforms should you use?

Social Media 52

Social Media Advertising Planning Engagement 52

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. Bertha noted, “At least on Liquid Death’s side, that ad is our highest viewed on our socials.

Strategy 130

Strategy Advertising Marketing Social Media 130

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. Consumers express a significant desire for out-of-home returns, with 65 per cent believing they should be free.

Social Media 130

Social Media Customer Retention Strategy Consumer 130

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Advertising Apparel 147

Inside Retail

OCTOBER 17, 2023

The fact that all generations in the region are spending more time online and experimenting with new technologies such as AI, VR and healthtech, this will affect how Southeast Asian businesses can successfully engage with consumers,” he told Inside Retail. The Vietnamese home appliance company, Kangaroo, is a prime example.

Consumer 130

Consumer Social Media Advertising Marketing 130

Retail Bound

JANUARY 12, 2023

This exponential growth has fueled fierce competition among online retailers forcing smaller businesses to rethink their marketing strategies. Therefore, to be successful, eCommerce retailers and eCommerce order fulfillment services need to understand the new trends in consumer shopping behavior. Convenience Is Key.

Strategy 52

Strategy Consumer Shopping Social Media 52

RetailMinded

JUNE 19, 2024

From innovative product selections to smart advertising campaigns, you need fresh strategies. Leverage social media platforms for targeted ads , featuring wellness influencers who align with your brand values. It enables proactive marketing strategies rather than reactive ones. Offer them exactly what they crave.

Strategy 52

Strategy Marketing Social Media Tailored 52

Inside Retail

AUGUST 20, 2024

Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. This strategy is based on that platform’s current consumer demographic reach, but Coulter said “that will change over time”. I’m not underplaying Tiktok, but right now, Instagram is our focus,” he said.

Social Media 278

Social Media Marketing Shopping Planning 278

Inside Retail

JUNE 14, 2022

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. It’s no secret that consumers prefer fast delivery. According to a recent survey by Accenture, 66 per cent of consumers say same-day shipping is valuable, and that number jumps to 77 per cent for consumers under age 30. .

Strategy 130

Strategy Social Media Management Consumer 130

Inside Retail

AUGUST 12, 2021

Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show. content creators. 1 earner with $2.6

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Bound

JULY 5, 2023

.” This innovative approach emphasizes the power of digital strategies in creating maximum impact for new products. Section 1: The Changing Landscape of Product Launches Consumer behavior and expectations have undergone a remarkable shift due to the rapid advancement of technology. Section 3: Crafting a Digital Launch Strategy 3.1

Strategy 52

Strategy Marketing Social Media Engagement 52