From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians
Inside Retail
APRIL 10, 2024
“That’s something we need to strengthen further in the consumer mindset.” “With the new IOC regulations we will be able to use that moment in a better way, to congratulate them [athletes] also via social media, I think that’s a win-win for both the Olympics as well as us,” Freundt said. .
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