Remove Consumer Remove Social Media Remove Sporting Goods
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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

“That’s something we need to strengthen further in the consumer mindset.” “With the new IOC regulations we will be able to use that moment in a better way, to congratulate them [athletes] also via social media, I think that’s a win-win for both the Olympics as well as us,” Freundt said. .

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Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Inside Retail

During the first six months of this year, Amer Sports’ turnover in China soared 52 per cent to$599 million. The company’s portfolio includes Wilson Sporting Goods, Canadian outdoor clothing brand Arc’teryx and French sporting goods firm Salomon. Descente and Kolon Sport also posted sales surged 41.8

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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

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Omni Talk: Ask An Expert | Social Media’s Impact on the New Retail Landscape

Parcel Pending

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. There had not been a significant change in the sport for decades. Plus, Nike’s partnership with Apple now meant music, running and social media were blurring.

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Weekly Industry Brief: 10.28.2019

Fashion Retail Tech

Procter & Gamble beats expectations again amid media hikes and agency cuts. How Dick’s Sporting Goods is building a future on sports, not guns. Social Media + Marketing. Social Media Today. London’s top consumer VC’s share which trends they’re tracking. TechCrunch. TechCrunch.

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Couldn’t Attend IRDC 2021? Here’s What You Missed

VMS

According to Solis, 84 percent of consumers say the shopping experience is as important as the actual product a retailer is selling, so he encouraged the audience to look for places in their own companies where friction exists and erase it. With every tech revolution, society changes, business changes, life changes.