Inside Retail

FEBRUARY 23, 2022

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

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Inside Retail

MAY 15, 2022

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

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Inside Retail

MAY 15, 2022

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

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Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

OCTOBER 5, 2024

Speaking out Consumers, government agencies and non-government organisations have been criticising Coles and Woolworths’ profits – but most recently the backlash was taken offline and in-store. The consumer speculation that Aldi is the affordable supermarket alternative was confirmed earlier this year in a report by Choice.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC is seeking pecuniary penalties, declarations, injunctions, consumer redress, costs and other orders.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

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Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

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Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

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Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said. billion Bitmoji avatars globally.

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Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. However, there does appear to be one clear winner in the battle of the ads: Meta, the social media giant formerly known as Facebook, which also owns Instagram.

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Inside Retail

JUNE 22, 2022

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019. The offending ad (Image: ACCC).

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Inside Retail

JUNE 27, 2022

Three of Australia’s largest retail chains are the subject of a complaint lodged with the nation’s privacy regulator by consumer advocacy organisation Choice, which alleges the companies are using “unreasonably intrusive” facial recognition technology on customers.

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Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Lifestyle commerce. Celebrity live-stream selling.

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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Inside Retail

APRIL 10, 2024

“That’s something we need to strengthen further in the consumer mindset.” “With the new IOC regulations we will be able to use that moment in a better way, to congratulate them [athletes] also via social media, I think that’s a win-win for both the Olympics as well as us,” Freundt said.

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Inside Retail

MAY 23, 2024

per cent, the retail segment – which includes all the sales made direct to consumers in-store and online – grew 5.8 Away from stores and distribution, the brand succeeded in adding new consumers, including many younger demographics, thanks to good social media campaigns and interesting capsules, the analyst continued.

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Inside Retail

JUNE 20, 2024

IR: How are you going to approach educating consumers on the value of lab-grown diamonds and differentiate as a fine jewellery brand? We release daily reels on social media to educate and inform. We are a social media-based business – so these skills are crucial. Social media is a free marketing tool.

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Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

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Inside Retail

AUGUST 20, 2024

Now, both breakout and heritage brands are seizing the shift in consumer eating habits to carve out a new category of nutritional supplements and weight-loss foods. Vital Pursuit provides accessible, great-tasting food options that support the needs of consumers in this emerging category,” he added.

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Retail Focus

AUGUST 6, 2024

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

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Inside Retail

AUGUST 20, 2024

Currently, the brand’s main social media channel is Instagram, but it does have a TikTok account. This strategy is based on that platform’s current consumer demographic reach, but Coulter said “that will change over time”. “I’m I’m not underplaying Tiktok, but right now, Instagram is our focus,” he said.

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Inside Retail

SEPTEMBER 12, 2021

Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through social media, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On

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