This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.
New socialmedia platforms and trends emerge as 2021 closes in. If your business is using socialmedia, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on socialmedia.
Australian businesses and consumers are encouraged to share their views on socialmedia services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.
Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and socialmedia posts. The ACCC is seeking pecuniary penalties, declarations, injunctions, consumer redress, costs and other orders.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
Whether you're engaging with customers on their socialmedia platforms or you're adopting a frictionless return policy, creating personalized experiences through an omnichannel e-commerce strategy is how to see growth in 2023 and beyond. The cool new innovations shaping the commerce industry.
The digitalisation of media has seen advertising budgets diverted towards socialmedia campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said. billion Bitmoji avatars globally.
Online shopping has made it easier than ever for consumers to purchase goods, and consequently, return them,” Nicholas Woodward, country manager of Pack and Send, told Inside Retail. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is socialmedia the answer?
As a supporter of Clothing the Gaps’ Not a Date to Celebrate campaign, in addition to not observing the public holiday in its retail store, Homie will be lending its brand to the petition website, sharing content across its own socialmedia channels and displaying the campaign poster in its shop window.
Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. While consumers expect colour cosmetics to be cruelty-free and vegan, there seems to be a contradiction when it comes to skincare.
One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.
Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on socialmedia for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63
Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.
Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Australia proposed a law on Monday that could impose fines of up to A$50 million ($33 million) on global technology companies if they suppress competition and prevent consumers from switching between services. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of socialmedia services in the country.
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.
Enter the acceleration of social commerce. The role of socialmedia is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their socialmedia experience to be rudely interrupted by boring ads.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery. And quickly.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through socialmedia. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.
Speaking out Consumers, government agencies and non-government organisations have been criticising Coles and Woolworths’ profits – but most recently the backlash was taken offline and in-store. The consumer speculation that Aldi is the affordable supermarket alternative was confirmed earlier this year in a report by Choice.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery. And quickly.
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95
The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company said in a statement that the US offers a compelling opportunity in terms of size and influence.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.
It’s that time of the year again when Pinterest predicts the themes that will dominate shopping habits and consumer behaviour. While the app uses a lot of buzzwords to name and describe the emerging trends, its data collected from users gives retailers a unique insight into the minds of consumers.
Untether retail media Retail media is clearly a high-margin revenue opportunity for retailers, one that allows brands to leverage retailers first-party data and reach consumers closer to the point of purchase. Coresight estimates that the US retail media market will reach $67.8 billion in 2025, ultimately growing to $106.4
Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”
Any retailer worth its salt understands that consumers’ shopping behaviour varies across different age demographics. The data indicated a strong correlation between age and the type of shopping centers that consumers visit.
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019. The offending ad (Image: ACCC).
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
Three of Australia’s largest retail chains are the subject of a complaint lodged with the nation’s privacy regulator by consumer advocacy organisation Choice, which alleges the companies are using “unreasonably intrusive” facial recognition technology on customers.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content