Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.

Strategy 237

Strategy Advertising Social Media Marketing 237

Inside Retail

DECEMBER 4, 2024

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said. billion Bitmoji avatars globally.

Social Media 277

Social Media Fashion Strategy Target Market 277

Retail Focus

MAY 2, 2024

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.

Social Media 147

Social Media Consumer Pattern Fashion 147

Inside Retail

MARCH 2, 2025

Last week, consumer-activist group The Peoples Union USA called for a 24-hour buying blackout of all non-essential goods on February 28, particularly from big-box retailers like Walmart , Target and Amazon. This is not the first time consumers have used boycotts as a means of protest in the US.

Consumer 130

Consumer Social Media Planning Promotion 130

Inside Retail

JANUARY 8, 2025

Online shopping has made it easier than ever for consumers to purchase goods, and consequently, return them,” Nicholas Woodward, country manager of Pack and Send, told Inside Retail. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.

Gifts 276

Gifts Social Media Line Space 276

Inside Retail

JANUARY 22, 2025

As a supporter of Clothing the Gaps’ Not a Date to Celebrate campaign, in addition to not observing the public holiday in its retail store, Homie will be lending its brand to the petition website, sharing content across its own social media channels and displaying the campaign poster in its shop window.

Social Media 246

Social Media Fashion Display Merchandising 246

Inside Retail

DECEMBER 18, 2024

Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. While consumers expect colour cosmetics to be cruelty-free and vegan, there seems to be a contradiction when it comes to skincare.

Beauty and Health 246

Beauty and Health Social Media Consumer Other 246

Inside Retail

FEBRUARY 23, 2022

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

Light 292

Light Consumer Social Media Shopping 292

Inside Retail

DECEMBER 8, 2024

Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on social media for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63

Social Media 130

Social Media Strategy Balance Space 130

Inside Retail

MAY 15, 2022

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

Apparel 246

Apparel Consumer Social Media Accessories 246

Inside Retail

MAY 15, 2022

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

Apparel 246

Apparel Consumer Social Media Accessories 246

Inside Retail

MARCH 31, 2025

The fast-casual restaurant sector has experienced a notable rise in Australia, driven by shifting consumer preferences towards high-quality, convenient and affordable dining options. However, we also offer consumers quality produce. If you go into a well-rounded retail mix, you have both styles from [across] the spectrum, he said.

Social Media 200

Social Media Expansion Engagement Location 200

Inside Retail

MARCH 3, 2025

Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is social media the answer?

Social Media 130

Social Media Promotion Engagement Consumer 130

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 299

Social Media Curate Consumer Marketing 299

Inside Retail

DECEMBER 2, 2024

Australia proposed a law on Monday that could impose fines of up to A$50 million ($33 million) on global technology companies if they suppress competition and prevent consumers from switching between services. Meta Platforms’ Facebook and Instagram together supplied 79 per cent of social media services in the country.

Social Media 130

Social Media Consumer Planning Marketing 130

Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

Consumer 245

Consumer Beauty and Health Social Media Accessories 245

Inside Retail

MARCH 20, 2025

The integration of content and commerce is rapidly enhancing the e-commerce channel, offering retailers a unique opportunity to leverage storytelling to connect with consumers, said Jordan Berke, founder of Tomorrow Retail Consulting, a global retail advisory firm. Gen Alpha are more than the next generation of consumers.

Social Media 147

Social Media Apparel Shopping Consumer 147

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their social media experience to be rudely interrupted by boring ads.

Social Media 325

Social Media Advertising Engagement Management 325

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

Social Media 130

Social Media Beauty and Health Pattern Engagement 130

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

Social Media 288

Social Media Tailored Engagement Consumer 288

Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

Social Media 264

Social Media Curate Consumer Marketing 264

Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

Boutique 278

Boutique Fashion Social Media Tailored 278

Inside Retail

OCTOBER 5, 2024

Speaking out Consumers, government agencies and non-government organisations have been criticising Coles and Woolworths’ profits – but most recently the backlash was taken offline and in-store. The consumer speculation that Aldi is the affordable supermarket alternative was confirmed earlier this year in a report by Choice.

Consumer 246

Consumer Social Media Pattern Shopping 246

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

APRIL 10, 2025

Here, we speak with #8, Tara McKeon, founder of Proud Poppy Clothing, about creating an inclusive fashion label, how social media plays a role in the customer experience and what’s next for her $20 million lifestyle brand. Another impactful aspect is how we integrate social media into the customer journey.

Social Media 147

Social Media Fashion Boutique Space 147

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.

Social Media 286

Social Media Advertising Shopping Consumer 286

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Social Media 246

Social Media Advertising Fashion Consumer 246

Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. E-commerce Has Raised Consumer Expectations The surge in e-commerce in recent years has profoundly altered how consumers discover , shortlist and buy products.

Social Media 162

Social Media Location Display Promotion 162

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

APRIL 7, 2025

The evolving consumer More than 270 million Indians shopped online in 2023, pushing India past the United States to become the second-largest e-retail market by number of online shoppers. Inspired by global players like Shein and Fashion Nova, it targets Gen Z with tech-driven, social media-led strategies.

Marketing 130

Marketing Social Media Fashion Strategy 130

Inside Retail

MARCH 27, 2025

For many small businesses, navigating this regulatory maze is time-consuming and costly, with little government support to ease the burden. Mathers cited the broader economy as a challenge, pointing to potential changes in social media platforms, like the possible decline of TikTok in the US, which many use as a strategic marketing tool.

Social Media 243

Social Media Perspective Light Marketing 243

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery. And quickly.

Social Media 246

Social Media Tailored Engagement Consumer 246

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95

Customer Retention 277

Customer Retention Social Media Advertising Curate 277

Inside Retail

JANUARY 5, 2025

Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.

Space 147

Space Concept Curate Engagement 147

Inside Retail

OCTOBER 30, 2024

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.

Artistic 130

Artistic Social Media Tailored Engagement 130

Retail Focus

APRIL 11, 2025

Green initiatives and sustainability practices are gaining traction, with eco-conscious consumers taking notice of brands that align with their values. By positioning themselves as socially responsible brands, casinos can attract a new generation of customers who prioritise environmental concerns alongside entertainment.

Social Media 130

Social Media Color Engagement Design 130

Inside Retail

APRIL 21, 2025

Raised in an era of economic uncertainty and nonstop social scrolling, this generation learned early on that happiness doesnt have to come with a big price tag. Social media takes this trend to the next level, with both TikTok and Instagram flooded with treat culture content. Snacking culture is also evolving.

Social Media 130

Social Media Boutique Promotion Curate 130