Is EDLP a better strategy during tough times?
Inside Retail
SEPTEMBER 5, 2024
While sales might be up for brands that adopt a high/low pricing strategy like JB HiFi, their bottom line isn’t looking so rosy. Consistency is key With all those rate hikes now well and truly taking their toll on the wallets of many and the piles of Covid cash long depleted, EDLP will continue to resonate with consumers.
Let's personalize your content