Inside Retail

NOVEMBER 3, 2022

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Each strategy unlocks specific use cases, as an effective way for retailers to identify where the metaverse can have an impact. . Consumer metaverse. Identifying opportunities for retailers . Games & Engagement.

Consumer 263

Consumer Layout Engagement Strategy 263

Inside Retail

DECEMBER 5, 2022

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

Strategy 260

Strategy Social Media Consumer Shopping 260

Inside Retail

JANUARY 4, 2024

As the driving force behind a new era of hyper-personalisation, efficiency and sustainable retail experiences, its impact on the way we shop cannot be understated. So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology?

Consumer 266

Consumer Harmony Shopping Department Stores 266

Inside Retail

OCTOBER 23, 2024

Generative AI and machine learning is nothing new to Amazon.The e-commerce giant has been leveraging technology to personalise its customers’ shopping experience for decades now. Instead, Amazon’s AI shopping guides will blend educational content and customer insights to help shoppers make informed purchase decisions.

Shopping 243

Shopping Tailored Curate Consumer 243

Inside Retail

JULY 26, 2024

Supermarket chain Aldi has dropped its plan to expand into online shopping believing it might affect its ability to continue providing low-cost products for customers. Lack stressed that the company prioritises value over convenience as price plays a great importance to consumers. There was 5.1

Planning 278

Planning Shopping Consumer Strategy 278

Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

Strategy 246

Strategy Marketing Social Media Consumer 246

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Strategy Target Market Shopping 246

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JULY 1, 2024

The intent is good, but consumers shouldn’t have to bear full responsibility for plastic pollution. We know consumer demand is only one part of the picture. The cabbage dilemma Research shows consumers generally want to do the right thing by the environment but find it challenging. Maybe there’s another way.

Consumer 289

Consumer Space Form Shopping 289

Retail Focus

FEBRUARY 13, 2023

Touchwood Shopping Centre in Solihull has continued to expand its leading offer with the arrival of Spanish fashion retailer Mango. The implementation of the strategy is paying dividends, cementing Touchwood’s position as the region’s must-visit retail destination.

Fashion 264

Fashion Shopping Strategy Management 264

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. TRA is currently working on a foresight project for a large retailer in Australia to help them understand the attitudes of a particular demographic and how they affect shopping behaviour. A marketer’s crystal ball?

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

Shopping 262

Shopping Consumer Electronics Expansion Apparel 262

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

OCTOBER 10, 2023

Here, he shares the new tech that has caught his eye, and how changing consumer behaviour is affecting the business. IR : We’ve seen consumer behaviour change a lot recently, between the pandemic and the current cost-of-living crisis. BB: It’s hard to be predictive about what consumers are going to do.

Consumer 289

Consumer Beauty and Health Shopping Management 289

Inside Retail

OCTOBER 10, 2023

Book retailer QBD Books is taking over the former Dymocks store space at the Broadway Shopping Centre in Sydney’s CBD. ” Croydon said that QBD Books found book readers and vinyl record consumers share similar interests, a discovery which prompted a partnership with Sony Music. .

Shopping 279

Shopping Location Planning Space 279

Inside Retail

NOVEMBER 25, 2024

They were visible in malls, high streets, shopping centres, or online marketplaces. million Australians now shopping on the platform every month. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers. Once, we knew our competitors.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

OCTOBER 26, 2023

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. “It The report showed that customers expect both greater convenience and additional services from shopping in-store rather than online.

Shopping 246

Shopping Engagement Consumer Gifts 246

Inside Retail

AUGUST 27, 2023

According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. Look, let’s not mess around here.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

MAY 27, 2024

Because on one hand, consumers spent record amounts during cyber weekend last year, leading to large year-on-year growth for retail in November. We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. Was it actually profitable?

Strategy 267

Strategy Line Consumer Engagement 267

Inside Retail

JULY 19, 2024

While consumer behaviour is getting harder to predict, there is one omnichannel application that is a clear rising trend, according to experts, click-and-collect. Despite the e-commerce boom, there remains a deep nostalgia for in-store shopping which can be seen in the rising popularity of experiential retail.

Strategy 256

Strategy Shopping Consumer Tailored 256

Inside Retail

DECEMBER 17, 2024

As a consumer, I wanted something that spoke to me pieces that felt timeless and enduring, yet were modern and easy to wear. Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. And was this intentional?

Strategy 130

Strategy Fashion Curate Expansion 130

Inside Retail

NOVEMBER 17, 2024

As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5

Strategy 130

Strategy Promotion Consumer Pattern 130

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

Consumer 147

Consumer Consumer Electronics Strategy Balance 147

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264

Outdoor Social Media Apparel Strategy 264

Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244

Marketing Design Apparel Consumer 244

Retail Focus

OCTOBER 15, 2024

Seasonal shopping events such as Black Friday, Cyber Monday, and the back-to-school season have a significant impact on retail stock prices. These periods experience a surge in consumer spending, driving up sales figures and influencing investor sentiment.

Shopping 130

Shopping Contrast Consumer Pattern 130

Inside Retail

NOVEMBER 14, 2024

Research shows that a lousy customer experience will deter 76 per cent of customers from returning to shop on your platform. The consumer has only seen what supply chain disruption looks like in the last few years, but supply chain professionals have always been battling this in the background.

Strategy 130

Strategy Management Location Shopping 130

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

DECEMBER 5, 2024

The first two stores will open in Sydneys Stockland Shopping Centres before adding three further stores in New South Wales to its bricks-and-mortar network in 2025. Flying Tigers expansion strategy is rapid; it plans to have a footprint of 50 stores across Australia in the next five years.

Design 226

Design Reimagine Layout Shopping 226

Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product. Double down on the thing that makes it [the in-store shopping experience] special,” Renslow stated.

Consumer 130

Consumer Accessories Accessories Engagement 130

Inside Retail

DECEMBER 4, 2024

The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. And in December, Valentino added new styles to the Bitmoji offering.

Social Media 277

Social Media Fashion Strategy Target Market 277

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JUNE 15, 2023

To protect consumer confidence and young children from unsafe products, the Australian Competition and Consumer Commission (ACCC) has revealed four priority areas it plans to address this year. Likewise, sustainability and product safety online has been prioritised since more consumers are increasingly shopping online.

Consumer 246

Consumer Planning Strategy Shopping 246

Inside Retail

JUNE 4, 2024

These Club Card discounts save me roughly £4-8 per shop. Because of this amazing loyalty pricing strategy, I’m very much devoted to the supermarket chain. With such compelling loyalty offers and such a large store footprint, shoppers have the confidence to know they will always save with Tesco regardless of when they shop.

Beauty and Health 246

Beauty and Health Strategy Shopping Promotion 246

Inside Retail

JUNE 12, 2024

The initiative, explained Boidevezi, is part of a broader strategy to build the visibility of its brands over the next 50 years. Our retail strategy is quite simple: it is about showcasing our brands to reflect their tone and inspire our customers.” Airports have basically transformed themselves into luxury shopping malls.”

Boutique 264

Boutique Department Stores Shopping Consumer 264

Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So, your channel strategy as a brand is critical at the moment.”

Social Media 264

Social Media Gifts Promotion Strategy 264