Consolidation and live shopping: Four e-commerce trends to watch in 2023
Inside Retail
JANUARY 2, 2023
Social commerce and live shopping. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. Half of the GTV of e-commerce in China now comes from live shopping. Live shopping is essentially the modern-day, more sophisticated version of TVSN.
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