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The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. Despite its rapid expansion, GMG remains focused on a localised approach, tailoring its retail strategies to consumer behaviours in Malaysia, Singapore and Indonesia.
Neil Saunders, managing director and retail analyst at GlobalData, also confirmed the popularity of the American mall scene, commenting, “There is a narrative going around that malls are making a comeback. Consumers have a lot of choices about where to shop and when they drive to malls, they want more than a functional experience.”
With the pandemic fading in the rearview mirror, inflation becoming more subdued and consumer confidence returning, the home improvement sector is heating up along with Thailand’s summer weather. For example, they tend to have comprehensive ranges of white goods, indoor and outdoor izefurniture, digital products and even sportinggoods.
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