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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding the Student Market The student demographic is diverse, encompassing individuals from various backgrounds with different tastes, interests, and spending habits. They are digital natives, highly active on social media, and influenced by trends, yet they are also budget-conscious and value-driven.

Strategy 130
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailerssocial-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277
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Here comes the Gen Z bride

Inside Retail

For some, that will include getting married, and the wedding retail industry is already experiencing a few notable shifts. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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From China to India, how the world’s retail markets stack up: report

Inside Retail

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. It was valued at $3.8

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

China is the brand’s top market, followed by Australia, Hong Kong and then Japan. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products.

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

According to Adobe Analytics, consumers spent around US$7.2 per cent increase compared to the year prior, and on July 17, consumers spent US$7 billion, marking a 10.4 In a time when consumers are more price-sensitive than ever when it comes to grocery shopping, these types of promotions are not to be underestimated.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.