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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263
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How Saks Fifth Avenue is tapping into the power of personal shopping

Inside Retail

While the everyday consumer has become pri c e-sensitive with the growing costs of living in the US, the 1 per cent is still spending – to a point where the luxury shopping market has become more competitive than ever. The retail expert noted that “for discretionary luxury shopping in physical retail, this is paramount”.

Shopping 147
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

Consumer 130
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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations.

Strategy 130
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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How to reach customers at the time of purchase

Inside Retail

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

Strategy 246
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Why retail media has become the next big tool in performance marketing

Inside Retail

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277