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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

This evolution involves integrating advanced technologies such as AI, IoT, and big data analytics into traditional retail practices. Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. Continuous engagement is key to developing lasting consumer relationships.

Consumer 130
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Developing retail experiences through immersive retail design

Retail Focus

Given that retail environments are more turbulent than ever, retailers are looking at every possibility to optimize the brand and customer experience by leveraging the physical retail experience. Retail design, physically, can directly impact customer emotions and behaviors.

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The benefits of artificial intelligence in retail design

CAAD

Artificial Intelligence (AI) has profoundly transformed the retail design industry , especially since the pandemic. By using machine learning algorithms, designers can create layouts that maximize customer flow and the exposure of key products. But how exactly can AI help, and what are the key benefits?

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Caledonia Park secures Moss in Scottish Outlet debut

Retail Focus

Moss, which recently dropped ‘Bros’ from its branding, has opened a 2,984 sq ft unit at Caledonia Park, bringing its full ready-to-wear collection of tailoring and casualwear to the outlet, aimed to meet the needs of the modern menswear customer.

Tailored 147
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Moss to open debut store at Gloucester Quays amidst flurry of retail activity at the outlet

Retail Focus

Making its Gloucester debut is Moss , set to bring decades of tailoring know-how and a history of innovation to meet the changing needs of the menswear customer. Central to the offer of the new 1,948 sq ft store will be Moss’ new SS24 collection, featuring softened tailoring and relaxed profiles to match the energy of laid-back summer living.

Tailored 147
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Enhanced Brand Storytelling : Local retail strategies offer brands an opportunity to craft richer narratives around their products.

Strategy 130