Supermarket loyalty pricing fails to stem discounter switching: 65% of UK consumers have now swapped their shop to Aldi or Lidl
Retail Focus
AUGUST 6, 2024
Original research of over 1,000 UK shoppers by Pricer showed that discounter switching remains rife, with 65% now having switched some or all of their food shop to Aldi or Lidl, a rise of +4 percentage points year-on-year.
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