Inside Retail

NOVEMBER 18, 2024

The ACCC’s lawsuit against Coles and Woolworths for allegedly misleading consumers about the price of essential products has now been spun into a class action lawsuit by the Gerard Malouf and Partners law firm. The unspoken pact is clear: Give consumers what they want at a fair price, and we’ll tolerate the massive profits you rake in.”

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Inside Retail

NOVEMBER 25, 2024

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.

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Fashion Customer Engagement Strategy Consumer 246

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. But Hoey says brands need to be more thoughtful about how they do it.

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264

Outdoor Social Media Apparel Strategy 264

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.

Consumer 130

Consumer Beauty and Health Consumer Electronics Strategy 130

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

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Inside Retail

JANUARY 14, 2025

Inventor versus corporation Dreamfarm has now brought over 60 products to market each designed to transform consumers’ experience in their kitchen but it was after product four that Gransbury changed his patent strategy. We’re not in the business of going to court, Gransbury said.

Strategy 263

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Retail Focus

FEBRUARY 24, 2025

The Fast-Moving Consumer Goods (FMCG) industry is no stranger to challenges. AI image recognition FMCG is a technology that transforms how brands manage shelves, track inventory, and understand their consumer behavior. Real-Time Shelf Monitoring Manual shelf checks are time-consuming and prone to errors.

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Inside Retail

DECEMBER 4, 2024

The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”

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Social Media Fashion Strategy Target Market 277

Inside Retail

SEPTEMBER 24, 2024

It is vital we give consumers the absolute best experience possible whether it is online or at retail, and we will continue to learn how best to deploy DTC across the region accordingly. IR: How does Mattel plan to tailor its retail strategy to the diverse markets within Asia Pacific?

Consumer 277

Consumer Strategy Tailored Planning 277

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

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Inside Retail

DECEMBER 5, 2022

Consumers are the driving force behind a constantly changing, fragmented and evolving e-commerce landscape. From 2021 and even into early this year, 77 per cent of global consumers were still spending at or above the same levels online as they were a year prior. Inflation’s impact on e-commerce is still unclear.

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Strategy Social Media Consumer Shopping 260

Inside Retail

JULY 4, 2021

Toys “R” Us has announced the appointment of chief operating officer, Lian Yu, who has been promoted from her previous position of general manager of the brand. She will also be responsible for building a data analytics team and leading the Groups’ strategy around data science. According to Mittoni, Chill Factor made up 2.7

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Promotion Hobbies Management Planning 238

Inside Retail

NOVEMBER 15, 2023

Steve Higginson, GM for operations, Coles, said the initiative reflects the company’s ongoing efforts to assist customers in purchasing and consuming alcohol responsibly. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

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Promotion Management Engagement Strategy 246

Retail Focus

NOVEMBER 27, 2024

They add that while eco-conscious choices resonate with today’s consumers, there is more to it than recycled content alone. Retailers showcasing a commitment to sustainable practices can set themselves apart in a competitive market, appealing to the growing demographic of environmentally aware consumers.

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Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

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Inside Retail

JULY 6, 2023

The weeks leading up to Christmas, Cyber Monday, and Black Friday typically see a surge in promotional activity that can account for a significant portion of a brand’s annual revenue. As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts.

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Strategy Promotion Consumer Engagement 242

Inside Retail

JANUARY 6, 2025

In a recent Australian Competition and Consumer Commission hearing, the CEO of Woolworths cited the 6500 products across the grocery, household and personal care categories stocked in Woolworths that were now also being sold on Amazon. But brands operating outside of these categories should not be complacent.

Expansion 240

Expansion Marketing Merchandising Management 240

Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

Expansion 264

Expansion Retail Space Space Marketing 264

Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. Something that is vital as most consumers opt to buy from a business on top of page one. It’s a faff but a necessary one.

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Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

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Inside Retail

OCTOBER 13, 2024

A stagnant industry There has been significant innovation in the food and grocery retail supply chain yet it has rarely been deployed to revolutionise how everyday consumers shop. This is how Amazon plans to deliver choice and convenience to consumers without compromising on speed or value.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. We’ll help the business understand their needs across departments and categories, and they’ll use these insights to shape specific initiatives within the business across product, promotions and store design.

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Strategy Marketing Consumer Planning 245

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

FEBRUARY 18, 2025

The Super Bowl is one of the biggest televised games of the year and may be the one time consumers are willfully glued to their screens awaiting ads. Unfortunately, US-based prebiotics soda brand Poppis Super Bowl campaign failed to meet consumer expectations.

Marketing 130

Marketing Promotion Consumer Gifts 130

Inside Retail

NOVEMBER 13, 2024

Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. The emergence of consumer-facing fashion events including PayPal Melbourne Fashion Festival and Melbourne Fashion Week has led some to question the relevance of a closed industry-only event.

Fashion 246

Fashion Reimagine Consumer Perspective 246

Inside Retail

MARCH 3, 2025

Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. So as the going got tough, what did retailers learn?

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Social Media Promotion Engagement Consumer 130

Inside Retail

MARCH 10, 2025

The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. Despite its rapid expansion, GMG remains focused on a localised approach, tailoring its retail strategies to consumer behaviours in Malaysia, Singapore and Indonesia.

Retail Marketing 130

Retail Marketing Marketing Planning Expansion 130

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

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Consumer Promotion Strategy Shopping 246

Inside Retail

FEBRUARY 20, 2025

The rise of the singles economy appears to be a long-term phenomenon, Damien Yeo, consumer and retail analyst at BMI told Inside Retail. The sectors brands and companies are beginning to develop strategies and initiatives tailored to the one-person economy. Retail is one of the markets most affected by the solo economy.

Consumer 130

Consumer Marketing Strategy Tailored 130

Retail Focus

JULY 17, 2024

While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.

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Retail Focus

DECEMBER 6, 2024

Gen Z business owners and decision-makers are most conscious of sustainability, with nearly 9/10 preferring coffee brands that actively promote their sustainability efforts, compared to 7/10 of respondents overall. Securing and protecting the future of high-quality coffee has been central to Nespressos strategy for the last 20 years.

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Promotion Strategy Consumer Retail Design 162

Inside Retail

JANUARY 26, 2025

He joined Estee Lauder in 2009 as senior VP, Strategy, New Business Development and Transformation Initiatives and was promoted to president, EMEA in 2016. During his tenure, Jueptner led the transformation of the companys global commercial organization to respond to consumer needs across geographies and channels.

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Promotion Consumer Strategy Marketing 130

Inside Retail

MAY 2, 2021

At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

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Consumer Tailored Shopping Promotion 246

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

NOVEMBER 25, 2024

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.”

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