Inside Retail

OCTOBER 25, 2024

I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Building first-party data is not getting more challenging, even in an era when consumers have heightened concerns about their privacy and who is sharing their data. That could be as simple as a name, an email address, or a phone number.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

MAY 21, 2023

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Parcel Pending

APRIL 12, 2023

Retailers and logistics providers are feeling the strain of scaling their businesses to meet the rising consumer demand for deliveries and returns spurred by growth in e-commerce. A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. However, C2C doesn’t work without OOH.”

Consumer 92

Consumer Perspective Strategy Expansion 92

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

Speaker: DeAnna McIntosh, Retail Growth Strategist

In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment.

Reimagine

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Shopping 130

Parcel Pending

APRIL 12, 2023

Retailers and logistics providers are feeling the strain of scaling their businesses to meet the rising consumer demand for deliveries and returns spurred by growth in e-commerce. A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. However, C2C doesn’t work without OOH.”

Consumer 52

Consumer Perspective Strategy Expansion 52