Remove Consumer Remove Perspective Remove Strategy
article thumbnail

Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default. Brands are outsourcing too much of their strategy to automation, forgetting that while AI can optimise, it cant replace fundamental marketing strategy (yet), he added.

Strategy 237
article thumbnail

Why Woolies’ new structure makes sense from a digital commerce perspective

Inside Retail

Woolworths organisational restructure and consolidation of its retail divisions could in fact hint towards a more nuanced strategy at play. Private-label products are a core pillar of any grocery retailer’s strategy, in particular in times where value is heightened for the shopper, explained Sperti.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Woolworths’ brand reputation could be impacted by warehouse strike

Inside Retail

“The strike is yet another symptom of big supermarkets myopically pursuing profit,” Jim Ritchie, strategy director and partner at brand agency US+US, told Inside Retail. While the UWU’s strike is advocating for workers’ rights, it could give consumers another reason to question if a supermarket duopoly is benefitting them.

article thumbnail

Collecting first-party data is critical to retail success. Here’s why

Inside Retail

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Strategy 242
article thumbnail

H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences. “It’s The way consumers dress in this region is strikingly different from the rest of the world.

Strategy 130
article thumbnail

LaManna’s CEO on curating a personalised supermarket experience for the holidays

Inside Retail

Typically, consumers seek out department stores and shopping centres to get in the holiday spirit but LaManna has managed to position itself as the exception. The food emporium has earned a reputation for its hospitality-first approach in the grocery sector and its strategy for the holiday season will follow the same playbook.

Curate 246
article thumbnail

How the CEO of Fiskars Group keeps one of the world’s oldest companies relevant

Inside Retail

IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.

Gifts 264